L1 Business Environment

Things that govern the environment
1. Financial
  Anmerkungen:
  - Credit availability, state of the economy, taxes, market size, exchange rates, interest rates, unemployment
2. Physical
  Anmerkungen:
  - Resource availabilty, Transport, Buildings, Technology, R&D
3. Rules
  Anmerkungen:
  - Legal and social norms
Cultural environment
1. Anglo-Saxon countries
  Anmerkungen:
  - Less regulation, taxes, free trade, less public interference
2. Social Markets
  Anmerkungen:
  - More social policies, state interference for justice. Worker rights.
3. Asian markets
  Anmerkungen:
  - Firms left to do business but government guides them.
Carroll's pyramid of business responsibilities
1. Economic-Required
2. Legal-Required
3. Ethical-Expected
4. Philanthropic-Desired
Stakeholders
1. Suppliers
2. Customers
3. Employees
4. Environment
5. Society
6. Shareholders
Business Philanthrophy
1. For
  Anmerkungen:
  - - Morale Raiser - Another form of marketing - Corporate Philanthropy does not compromise economic objectives (Convergence of objectives)
2. Against
  Anmerkungen:
  - Friedman's Neo-Classical posiion: -Business objective is solely for shareholders -Employees and Shareholders should donate themselves -Waste of money that does not help economic objective -Wage raises could be given instead
3. Friedman------------------Stakeholder view
  1. Strategic philanthropy
External Environment analysis
1. PESTEL
  Anmerkungen:
  - -Political -Economic -Sociocultural -Technological -Environmental -Legal
  1. For
    Anmerkungen:
    - -Easy to understand -Overviews external environment -Encourages strategy -Foresee future threats/opportunities
  2. Against
    Anmerkungen:
    - - Too simple, environment is complex - Needs to be regularly updated - Requires lots of people to manage it - Data is difficult to collect -Overlapping factors - Subjective results
2. NEEDLE model
  Anmerkungen:
  - Layers of activities: -Activities, Strategic, Organisational, Environmental

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L1 Business Environment

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