Zusammenfassung der Ressource
Transactional Data
- What is transactional data?
- A transaction is every time you buy or sell
something. Transactional data is the information
that is stored about a sale or purchase.
- Commercial value of transactional data
- Remembers what you what you've bought
- This will then allow it to
suggest what you might also
like to buy
- Allows delivery orders to be tracked
- So customers can see where there order
is and how long it might take to arrive
- Contains information about customer shopping habits and preferences
- This allows them to have an idea of
what you might look at.