Revision W1 PR Strategy

Revision W1 PR Strategy

1. Personality metrics

   • Psychometric testing Jungian theory - influenced Eysenck - developed dimensional models of personality type - Introvert or Extrovert
     • Came up with 3 principles of personality type and psychometric testing
       • Intraversion -extroversion
       • Low neuroticism - high neuroticism
       • Low psychoticism - high psychoticism
       • MBTI responds to Jungian theory E and I : Extraversion and Introversion S and N : Sensing and Intuition T and F : Thinking and Feeling J and P : Judging and Perceiving
         • Both myers briggs and psychometric testing are models - not condemned to be anything - we move between personality types
         • Strengths
         • Weaknesses
     • Strengths - can help to identify strengths in teams when used correctly
     • Weaknesses - can be more generalist

2. Team roles and structures

   • Belbin 9 team roles, most teams are likely to have (most evident)
     • Strengths
     • Weaknesses
     • Assumes measurement along a continuum. Assume variations whereby some continua are negotiated as important and others not! Recognise significant variation in type Recognise adoption of type Three models of typing

3. PR

   • ❝PR is about reputation; the result of what you do, what you say and what others say about you. Public Relations practice is the discipline which looks after reputation - with the aim of earning understanding and support, and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between the organisation and its publics.❞
     • Reputation Sustained Planned Discipline Mutual Propaganda
     • We're doing this because it is needed - mutual goodwill as opposed to society
   • The Mexican Statement 1978
     • ❝Public relations practice is the art and social science of analysing trends, predicting their consequences, counselling organisational leaders, and implementing planned programmes of action which will serve both organisations and the public interest.❞
       • analysing trends, Predicting, counselling, implementing planned programmes
       • Route planner of stages
       • Very communitarian, society of a whole.
   • The Helsinki Statement (1997)
     • Set of standards
       • 155 stages of PR identified
         • Key PR associations have signed and committed to raising quality
       • Looking after the standard of PR
       • Asking you to be a robot - to behave in a certain way
   • Important because... If they vary, then what is important varies. This affects ambitions and priorities This affects what needs to be done. This affects the shape and make-up of the team