Indie Audience

Indie Audience

Demographics
1. Aged 16 - 24
  1. Younger generations
  2. Students/ First Jobs (C2-D)
  3. 'Rebellious' - go against Dominant Ideology
2. Male and Female
  1. Audience reflects the artists - mix of indie artist of both genders
  2. Indie is a broad genre - Indie Rap artists like Count Bass D may appeal to males but Azealia Banks may appeal mostly to felmales
3. Socio Economic Group B -D
  1. Have some disposable income to fund interest e.g. Shopping and going to Festivals
4. Reformers
5. Ideology that Mainstream is uninteresting.
  1. Don't like artists that go along with norms of the music genre e.g. Pop song being about romantic relationship
  2. Go against dominant ideology and some artists like to preform songs on controversial topics
6. Predominantly white
Interests
1. Fashion
  1. ASOS
  2. Urban Outfitters
  3. Camden Market Fashion
2. Music
  1. Not Mainstream
    1. Indie Rap
    2. Indie Pop
    3. Indie Rock
  2. Simplisitc
    1. Talented Artist
      1. Unique Selling Point
      2. Narrative/Meaning to song
      3. Rarely use auto-tune and other production tools to alter sound
3. Festivals
  1. Reading
  2. Glastonbury
  3. V Festival
Indie - Media Output
1. Print
  1. NME
    1. Rock/Dark
      1. Large Images - Artists
      2. Dark Colours
      3. Iconography - Rocky and Bold
    2. Content - Intrest mostly Indie Rock Genre
  2. INDIE
    1. Simplistic
      1. Iconography - bold and simple
      2. Monochrome Colours
      3. Large Images of Artists
    2. Content - Interests all of Indie Music Genres
      1. Fashion
      2. Social Acivites
      3. New Artists
      4. Interviews
  3. Kerrang!
    1. Rock/Dark
      1. Dark Colours
      2. Large Images - Artists
    2. Content - Internrests mostly Indie Rock Genre
  4. Clash
    1. Simplisitic
      1. Large Images of Artist
      2. Monochrome Colours
      3. Iconography - bold and simple
    2. Content - Interests of all Indie Music Genres
      1. Fashion
      2. Festivals
      3. New and Current music artists
      4. Interviews
2. Broadcast
  1. Music Videos
  2. Youtube Videos
  3. Interviews - TV and Radio

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