Behaviour and Attitudes

Behaviour and Attitudes

1. Aggression

   • Assertion
     • Within rules of game
     • No desire to harm
   • Desire to harm
   • Not within laws of game
   • Theories of aggression
     • Natural Instinct
       • Aggression a survival tool
     • Fraustration
       • Caused by a goal being blocked
     • Social Learning
       • Learnt from those around us
   • Combating Agression
     • Role models
     • Rewards
     • Punishments
     • Control Arousal
     • Avoid situations that lead to aggression

2. Attitudes

   • Determined by
     • Positive/negative experiences
     • Attitudes of those around us
   • Triadic model of attitude formation
     • Cognitive
       • Beliefs
     • Affective
       • Emotional response
     • Behavioral
       • Intended behaviour based on attitude
   • Changed by
     • Cognitive Dissonance
       • Changing of beliefs and emotions
         • To change behaviour
     • Persuasion
       • Significant other
       • Clarity of message
       • Ability to understand message