PR Roles and Responsibilities

PR Roles and Responsibilities

1. PR Serves as an intermediary between the organisation the public by representing all that of the organisation and the stakeholders

2. Research on all stakeholders

   • Receive info for them
   • Advise management on their attitude and responses
   • Constantly evaluate PR Programs

3. Management function

   • Responsibility and responsiveness in policy and information for the organization and for the public

4. 10 Basic roles and functions

   • 1) DEAL WITH REALITY. FACTS ONLY. NOT FICTION
     • 2) Service-orientated therefore public gain not personal
       • 3) Programs and policies should favour public interest
         • 4) Must be effective communicators. Through 2-way channels that have been effectively researched
           • 5) Never lie to the media or the public to deceive the masses
             • 6) Multidisciplinary applications. E.g. theories from sociology or psychology
               • 7) Be measured by ethical performance and adhere to strict ethical standards
   • 8) Alert the public on problems before they become a crisis
     • 9) Use scientific public opinion research. DO NOT GUESS
       • 10) Be strong willed and be able to say no

5. A PR Person can be involved with non-profit organisations, educational institutions, fundraising committees and research programs