idea development - created from Mind Map

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Development of creative problem-solving ideas

Osborn list of questions The list of questions is as follows. They should be associated with the problem and discussed out loud as a team: When? What kind of...? What kind of...? With what? Why? / Because it causes? For what? Which? In which? What? For what? / For which? About what? By means of what? Whose? / With whom? / To who? / For whom?

CONCEPT DEVELOPMENT Concept development is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions.

idea development Are mental representations of reality that arise from reasoning or imagination, and subsequently give rise to concepts.

This phase comprises the period of detection and identification of the problem

Incubation: It is the disconnection from the problem, moving away from it for a variable time

Verification. Once the idea or creative solution has been conceived, we are in the verification stage

Analogy It is a comparison between objects, concepts or experiences

Random word method What is it?The RANDOM WORDS or RANDOM INPUT technique is a variation of lateral thinking that is very easy to use.

Techniques to get the random words Write lots of words on cards and put them in a ball or box. Use specific computer programs to obtain random words.

Idea debugging by systemic approach, It is the process of new product development, In order to detect good ideas and discard the bad ones as soon as possible.

BENEFITS Enabling methodical investigation of all possible sources of solution ideas Include all business stakeholders in the consideration and exploration of widely varying solution ideas

PROTOTYPES AND MODELS A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities. It is necessary to highlight the life cycle of the project and the development model.

MODELS OR PROTOTYPES A prototype is a preliminary version of an information system for demonstration or evaluation purposes.

TYPES OF PROTOTYPES

BRANDING STRATEGY Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding

Sketching It is the first drawing made with pencil or pen on paper.

Medium fidelity prototype (Mockups) This is the visual part of the project and must contain a wide range of details such as colors, typography, content, etc.

It is a less formal method of development

Prototyping is a technique for understanding specifications

A prototype can become part of the final product.

Models or Prototypes. Prototyping. It is a less formal method of development. Prototyping is a technique for understanding specifications. A prototype can be eliminated. A prototype can become part of the final product.

The technical feasibility is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safe conditions with the available technology.

The marketing impact requires certain skills such as: research, concentration and interpretation by the staff involved in this situation.

The cost/benefit analysis measures the relationship between the cost per unit produced of a good or service and the profit obtained from its sale.

COST/BENEFIT analysis applies not only to business, but also to everyday decisions. For example, when choosing a restaurant for lunch. In this case, variables such as the quality of the food, the price, the distance, among others, will have an influence.