Ansoff Matrix - created from Mind Map

Seite 1

Market Penetration

Product Development

Market Development

Diversification

Developing or finding new products to take you your existing marktet(s)

This is fine if there is plenty of market share to be had at the expense of your competitors

Developing your sales of existing products to your existing markets

This is an attractive strategy if you have strong market share in a particular market

Developing new markets for your existing Products

it helps you stay reasonably close to the markets you know and which know you

Taking new Products into new markets.

This is High risk - not only do you not know the products, but neither do you know the markets