Leo Yuan
Quiz von , erstellt am more than 1 year ago

Quiz am 8, erstellt von Leo Yuan am 28/10/2017.

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Leo Yuan
Erstellt von Leo Yuan vor etwa 7 Jahre
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8

Frage 1 von 20

1

Learning that occurs when an individual has little or no motivation to learn the material is known as:

Wähle eine der folgenden:

  • incidental learning.

  • peripheral learning.

  • low-involvement learning.

  • unplanned learning.

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Frage 2 von 20

1

Lifestyle is:

Wähle eine der folgenden:

  • how one lives.

  • the key determinant of social class.

  • the internal manifestation of social class.

  • the stages one passes through as one ages.

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Frage 3 von 20

1

Low-involvement learning:

Wähle eine der folgenden:

  • occurs often through iconic rote learning.

  • seldom occurs.

  • does not differ noticeably from high-involvement learning.

  • requires relatively high reward levels to be effective.

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Frage 4 von 20

1

Maintenance rehearsal involves:

Wähle eine der folgenden:

  • expanding upon newly processed information with information from retention.

  • selectively removing information from retention.

  • transferring information from current memory to retention.

  • none of the given answers.

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Frage 5 von 20

1

Market characteristics include:

Wähle eine der folgenden:

  • number of alternatives.

  • price range.

  • store distribution.

  • all of the given answers.

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Frage 6 von 20

1

Marketing managers are interested in the external information search because:

Wähle eine der folgenden:

  • it provides them with direct access to the consumer.

  • it is through the external information search that the consumer builds up the inert set.

  • information pulled from memory is more salient to the consumer than any other type.

  • it provides them with direct access to the consumer and it is through the external information search that the consumer builds up the inert set.

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Frage 7 von 20

1

Measures of external information search include:

Wähle eine der folgenden:

  • number of alternatives considered.

  • overall or combination measures.

  • number of personal sources.

  • all of the given answers.

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Frage 8 von 20

1

Memory is:

Wähle eine der folgenden:

  • composed of two distinct physiological units, short- and long-term memory.

  • the use of stored experiences, values, attitudes, beliefs and feelings.

  • limited to cognitive elements.

  • related to brand image in that brand image refers to the schematic memory of a brand.

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Frage 9 von 20

1

Message involvement is important to marketers because:

Wähle eine der folgenden:

  • the more involved a consumer is with the message the more they will process that message.

  • the more involved a consumer is with the message the more likely they will be to remember that message.

  • this can change a consumer's mood.

  • the more involved a consumer is with the message the more they will process and remember that message.

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Frage 10 von 20

1

Modelling:

Wähle eine der folgenden:

  • is usually accompanied by instrumental training.

  • requires effort on the part of the modeller and the child.

  • can be both positive and negative.

  • is the least important way for children to learn relevant skills, knowledge and attitudes.

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Frage 11 von 20

1

Momentary moods or conditions are situational influences termed:

Wähle eine der folgenden:

  • temporal perspective.

  • physical surroundings.

  • antecedent states.

  • social surroundings.

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Frage 12 von 20

1

Nike's slogan of 'Just Do It' is an example of:

Wähle eine der folgenden:

  • affective preservation motive.

  • cognitive growth motive.

  • attribution theory.

  • internal attribution theory.

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Frage 13 von 20

1

Online word-of-mouth communication:

Wähle eine der folgenden:

  • differs from traditional word-of-mouth communication in terms of costs.

  • differs from traditional word-of-mouth communication in terms of content.

  • is less useful to marketers than traditional word-of-mouth communication.

  • None of the given answers are correct.

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Frage 14 von 20

1

Other-oriented values:

Wähle eine der folgenden:

  • determine a society's view of the appropriate relationships between individuals and inanimate objects.

  • prescribe a society's relationship with its economic, technical and physical environments.

  • influence the objectives and approaches to life that individuals will find desirable.

  • None of the given answers are correct.

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Frage 15 von 20

1

People with a 'monochronic' view of time:

Wähle eine der folgenden:

  • view time as a physical object.

  • have a strong orientation toward the present and short-term future.

  • believe in doing one thing at a time.

  • All of the given answers are correct.

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Frage 16 von 20

1

Perceptual defence:

Wähle eine der folgenden:

  • is a tendency to block emotional stimuli.

  • is a tendency to be less aware of things one is not exposed to.

  • can be used by marketers when there is a change just under the differential threshold.

  • is a tendency to be less aware of information to which one does not wish to attend.

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Frage 17 von 20

1

Perceptual mapping:

Wähle eine der folgenden:

  • takes consumers' perceptions of how similar brands or products are to each other.

  • alters consumers' perceptions to fit the marketing strategy.

  • relates consumers' perceptions to product attributes.

  • takes consumers' perceptions of how similar brands or products are to each other and relates consumers' perceptions to product attributes.

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Frage 18 von 20

1

Performance dimensions include:

Wähle eine der folgenden:

  • instrumental performance.

  • symbolic performance.

  • classical performance.

  • instrumental performance and symbolic performance

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Frage 19 von 20

1

Problem recognition involves:

Wähle eine der folgenden:

  • choosing between two or more potentially satisfactory alternatives.

  • a discrepancy between a situational variable and a psychological variable.

  • determining which of two or more alternative goals to pursue.

  • none of the given answers.

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Frage 20 von 20

1

Psychographics are:

Wähle eine der folgenden:

  • a graphic presentation of a profile analysis based on semantic differential data.

  • the monitoring of emotional responses by measuring physiological changes.

  • an approach to measuring consumer lifestyle.

  • a non-quantitative analysis of personality.

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