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Question 1
Question
Learning that occurs when an individual has little or no motivation to learn the material is known as:
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incidental learning.
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peripheral learning.
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low-involvement learning.
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unplanned learning.
Question 2
Question
Lifestyle is:
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how one lives.
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the key determinant of social class.
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the internal manifestation of social class.
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the stages one passes through as one ages.
Question 3
Question
Low-involvement learning:
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occurs often through iconic rote learning.
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seldom occurs.
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does not differ noticeably from high-involvement learning.
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requires relatively high reward levels to be effective.
Question 4
Question
Maintenance rehearsal involves:
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expanding upon newly processed information with information from retention.
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selectively removing information from retention.
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transferring information from current memory to retention.
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none of the given answers.
Question 5
Question
Market characteristics include:
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number of alternatives.
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price range.
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store distribution.
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all of the given answers.
Question 6
Question
Marketing managers are interested in the external information search because:
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it provides them with direct access to the consumer.
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it is through the external information search that the consumer builds up the inert set.
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information pulled from memory is more salient to the consumer than any other type.
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it provides them with direct access to the consumer and it is through the external information search that the consumer builds up the inert set.
Question 7
Question
Measures of external information search include:
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number of alternatives considered.
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overall or combination measures.
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number of personal sources.
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all of the given answers.
Question 8
Question
Memory is:
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composed of two distinct physiological units, short- and long-term memory.
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the use of stored experiences, values, attitudes, beliefs and feelings.
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limited to cognitive elements.
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related to brand image in that brand image refers to the schematic memory of a brand.
Question 9
Question
Message involvement is important to marketers because:
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the more involved a consumer is with the message the more they will process that message.
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the more involved a consumer is with the message the more likely they will be to remember that message.
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this can change a consumer's mood.
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the more involved a consumer is with the message the more they will process and remember that message.
Question 10
Question
Modelling:
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is usually accompanied by instrumental training.
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requires effort on the part of the modeller and the child.
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can be both positive and negative.
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is the least important way for children to learn relevant skills, knowledge and attitudes.
Question 11
Question
Momentary moods or conditions are situational influences termed:
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temporal perspective.
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physical surroundings.
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antecedent states.
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social surroundings.
Question 12
Question
Nike's slogan of 'Just Do It' is an example of:
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affective preservation motive.
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cognitive growth motive.
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attribution theory.
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internal attribution theory.
Question 13
Question
Online word-of-mouth communication:
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differs from traditional word-of-mouth communication in terms of costs.
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differs from traditional word-of-mouth communication in terms of content.
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is less useful to marketers than traditional word-of-mouth communication.
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None of the given answers are correct.
Question 14
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Other-oriented values:
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determine a society's view of the appropriate relationships between individuals and inanimate objects.
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prescribe a society's relationship with its economic, technical and physical environments.
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influence the objectives and approaches to life that individuals will find desirable.
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None of the given answers are correct.
Question 15
Question
People with a 'monochronic' view of time:
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view time as a physical object.
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have a strong orientation toward the present and short-term future.
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believe in doing one thing at a time.
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All of the given answers are correct.
Question 16
Question
Perceptual defence:
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is a tendency to block emotional stimuli.
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is a tendency to be less aware of things one is not exposed to.
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can be used by marketers when there is a change just under the differential threshold.
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is a tendency to be less aware of information to which one does not wish to attend.
Question 17
Question
Perceptual mapping:
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takes consumers' perceptions of how similar brands or products are to each other.
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alters consumers' perceptions to fit the marketing strategy.
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relates consumers' perceptions to product attributes.
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takes consumers' perceptions of how similar brands or products are to each other and relates consumers' perceptions to product attributes.
Question 18
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Performance dimensions include:
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instrumental performance.
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symbolic performance.
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classical performance.
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instrumental performance and symbolic performance
Question 19
Question
Problem recognition involves:
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choosing between two or more potentially satisfactory alternatives.
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a discrepancy between a situational variable and a psychological variable.
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determining which of two or more alternative goals to pursue.
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none of the given answers.
Question 20
Question
Psychographics are:
Answer
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a graphic presentation of a profile analysis based on semantic differential data.
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the monitoring of emotional responses by measuring physiological changes.
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an approach to measuring consumer lifestyle.
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a non-quantitative analysis of personality.
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