Introductory Unit Practice Test

According to the marketing concept, which option shows company commitment?

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

What does the selling function involve that makes it so important?

What does applying the customer-orientation element of the marketing concept enable the business to do?

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

By increasing awareness of the need for environmental controls, what has marketing done?

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

What marketing career involves determining why customers do what they do?

What type of duties do customer-service professionals often perform?

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

What is at the center of all marketing activities?