Introductory Unit Practice Test

Description

Basic test for beginners in marketing.
Kathleen Keller
Quiz by Kathleen Keller, updated more than 1 year ago
Kathleen Keller
Created by Kathleen Keller about 6 years ago
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Resource summary

Question 1

Question
According to the marketing concept, which option shows company commitment?
Answer
  • Leaving marketing to the marketing department
  • Pricing a product to maximize profitability per item
  • Teaching marketing to college marketing students
  • Setting aside funds to research what customers want

Question 2

Question
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
Answer
  • Promotion
  • Channel management
  • Product/Service management
  • Selling

Question 3

Question
What does the selling function involve that makes it so important?
Answer
  • Contacting customers
  • Setting high prices
  • Displaying products
  • Obtaining feedback from vendors

Question 4

Question
What does applying the customer-orientation element of the marketing concept enable the business to do?
Answer
  • Offer products that consumers want to buy
  • Coordinate its marketing activities
  • Provide more products than consumers need
  • Persuade customers to buy its products

Question 5

Question
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
Answer
  • Channel management
  • Product/Service management
  • Selling
  • Promotion

Question 6

Question
By increasing awareness of the need for environmental controls, what has marketing done?
Answer
  • Regulated the standard of living
  • Added usefulness to products
  • Improved the quality of life
  • Made buying more convenient

Question 7

Question
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
Answer
  • Promotion
  • Pricing
  • Production
  • Distribution

Question 8

Question
What marketing career involves determining why customers do what they do?
Answer
  • Distribution/Warehousing
  • Sales
  • Marketing research
  • Advertising

Question 9

Question
What type of duties do customer-service professionals often perform?
Answer
  • Preparing ads
  • Handling complaints
  • Receiving shipments
  • Paying invoices

Question 10

Question
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
Answer
  • Marketing research
  • Advertising
  • Channel management
  • Product management

Question 11

Question
What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
Answer
  • Marketing research
  • Public relations
  • Product management
  • Advertising

Question 12

Question
What is at the center of all marketing activities?
Answer
  • Communication
  • Math
  • Technological know-how
  • Purchasing
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