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SM - Kapitel 2 - Strategic Planning

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SM - Kapitel 02 - Strategic Planning

Frage 1 von 7

1

Mass communication and high technology have ____________________ in diverse cultures worldwide.

Wähle eine der folgenden:

  • created similar patterns of consumption

  • resulted in highly individualized patterns of consumption

  • rendered patterns of consumption identical

  • had little to no effect on patterns of consumption

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Frage 2 von 7

1

Organizations that conduct business operations across national borders are called

Wähle eine der folgenden:

  • protectionists

  • national firms

  • multinational cooperations

  • domestic companies

  • all of the above

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Frage 3 von 7

1

The smile is one form of communication that works the same worldwide.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 4 von 7

1

In China, business relations revolve around guanxi, or personal relations.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 5 von 7

1

________ can enable firms to learn the technology, culture, and business practices of other people and to make contacts with potential customers, suppliers, creditors, and distributors in foreign countries.

Wähle eine der folgenden:

  • economies of scale

  • joint ventures

  • low-cost production facilities

  • reduced tariffs

  • domestic operations

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Frage 6 von 7

1

All of the following are potential disadvantages to initiating, continuing, or expanding business across national borders EXCEPT

Wähle eine der folgenden:

  • foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.

  • firms confront different social, cultural, and political forces when doing business internationally, which can make communication in the firm difficult.

  • keeping informed about the number and nature of competitors is more difficult when doing business internationally.

  • dealing with two or more monetary systems can complicate international business operations.

  • foreign operations could be seized by nationalistic forces.

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Frage 7 von 7

1

Strengths of competitors in foreign lands are often ________, and weaknesses are often ________.

Wähle eine der folgenden:

  • overerstimated; overerstimated

  • overerstimated; underestimated

  • underestimated; underestimated

  • underestimated; overerstimated

  • none of the above

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