27. People process information better in bite-sized chunks

27. People process information better in bite-sized chunks

1. Progressive Disclosure

   • Giving only the information that is important progressively (so the most important information first and then secondary afterwards, etc)

2. Don't count the clicks

   • People don’t care about how much they have to click, just that the information they’re getting is easy to understand.

3. Know who needs what & when

   • For progressive disclosure to work, you have to do your research to understand what people want to know first

4. History

   • It was used by J.M.Keller as he came up with the ARCS model (Attention, Relevance, Confidence and Satisfaction) in the early 1980’s