32. People Interact with Conceptual Models

When using Conceptual Models

• A mental model is when you think you know what to do when using an iPod, but when you get it, you're clueless.
• A conceptual model is an object you're using.
• It does not match the mental model you developed before you got it and that’s a problem.

Look out for these mistakes

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• Designers think they know their audience, but they really don't and it shows off in their work.
• Designers create conceptual models for a specific demographic and not for everyone.
• The designer's don't show off any real work at all.
• Bildunterschrift: Photo by Victoria Heath on Unsplash

Modern Example

• You create this idea in your mind that you'll play games, listen to music or use the internet when you receive your modern phone. Once you get it, your experience is unusual.
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• Bildunterschrift: Photo by Paul Hanaoka on Unsplash.