95.) Mood influences the decision-making process

If you're happy and you know it, buy stuff

• Giphy (video/mp4)

Mood is easily influenced

• You're pretty happy after those dogs, right?
• Look at this kitty------>
• Did you know piglets can fit in teacups? Go ahead, go look it up
• Point made, moving on
• 

Deliberate vs. Intuitive Styles

• Deliberate Decisions Style:
• This style makes a list of pros and cons
• They ask, "What does logic say?"
• Examples:
• Sherlock
• Spock
• Intuitive Decision Style:
• This style listens to the voice in their heads
• They ask, "What does your gut say?"
• Examples:
• Captain Kirk
• Thor

Mood and Decision Making

• People rate things higher if they can use their natural decision making style
• HOWEVER, there's a connection between mood and decision making style
• If a person is HAPPY and they use INTUITIVE decision making, they will rate the product higher in value
• if a person is SAD and they use DELIBERATE decision making, they will rate the product higher in value
• As a designer, you can control how a person feels and how what style they make a decision (don't let the power corrupt you)