________ is the process of evaluating the attractiveness of different market segments and selecting one or more segments to enter.

Zista, a boutique that caters to the clothing needs of women, manufactures two different lines of fashion wear based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged women, and the other line targets younger professionals and homemakers. Zista most likely segments the consumer market based on ________ variables.

________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?

Senz, an automobile manufacturer, produces low-end vehicles that are targeted toward lower-income consumer groups. Senz most likely segments the consumer market based on ________ variables.

acific Fisheries groups its customers by regions in the U.S., such as Midwest, Northeast, and Southwest. For each region, Pacific Fisheries tailors a different set of advertisements and promotions. Based on which of the following segmentation variables does the firm divide its market?

Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?

Demographic variables are the most popular bases for segmenting customer groups because they ________.

Zindle, an American smartphone-manufacturing firm, targets children below the age of ten by providing free games and applications. The firm's marketing approach is reflective of a(n) ________ segmentation.

________ factors are the most popular bases for segmenting customer groups.

ProFem Inc. caters its line of sports apparel exclusively to women. What type of segmentation does the company use?

Which type of market segmentation is generally used by marketers who sell products for the affluent segments of a population?

At one time, Miller Beer was known as the "champagne of bottled beer." It was targeted at an elite class of customers. Later, to increase sales, Miller was repositioned to attract members of the working, middle-class. What is this segmentation method called?

Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation.

Firms that manufacture seasonal products target their consumers primarily through ________ segmentation.

The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________.

Shampoo marketers segment buyers as light, medium, or heavy product users. This is an example of ________ segmentation.

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________.

Rasco Corp. segments its foreign markets based on the income levels of a country's population. In this case, the firm segments its market based on ________.

Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as ________ segmentation.

Market segments that can be effectively reached and served are said to be ________.

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be ________.

When a market segment is large or profitable enough to serve, it is termed ________.

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________.

When market segments are conceptually distinguishable and respond distinctively to various marketing mix elements and programs, they are said to be ________.

A market segment is less attractive when ________.

Which of the following is an approach where firms target a whole market based on common consumer needs?

Marketing the same product to a huge customer base without any customization is referred to as ________.

Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.

By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than ________ marketing across all segments.

BritWay Ventures, a leading producer of soft drinks, is considering a differentiated marketing strategy. It is most likely important that the company weighs increased sales against ________ before selecting this strategy.

Compared with undifferentiated marketing, differentiated marketing is more likely to lead to ________.

A successful niche marketing strategy relies on a firm's ________.

Unlike other car rental agencies that are based in airports to serve travelers, Wheelz-On-Rent has a network of neighborhood offices. The firm strives to serve people who need car rentals for reasons other than vacation, such as when their own cars are being repaired. Wheelz-On-Rent caters to a small share of the large car rental market. From this description, it can be concluded that Wheelz-On-Rent most likely practices ________.

The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.

Which of the following is true about local marketing?

Marketers tailoring brands and promotions to the needs and wants of specific customer groups practice ________.

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is engaging in ________.

Which of the following is true of product positioning?

Through ________, brands can be differentiated on features, performance, or style and design.

Companies are likely to gain ________ through speedy, convenient, or careful delivery of products.

Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?

Argonaut Food Stores, a retail giant, hires better-skilled employees than its competitors by employing strategic recruitment practices. It also conducts highly specialized training programs for its employees. In this case, Argonaut has focused on gaining a strong competitive advantage through ________ differentiation.

Customers recognize the products of Breads & Butters, a coffee shop, by identifying the "twisted bread" logo that helped the firm revolutionize its products. In this case, the firm has differentiated itself through its ________.

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.

Which of the following is true of perceptual positioning maps?

Estel, a kitchen-cabinet manufacturer, positions its cabinets as furniture with superior craftsmanship and durability. This is an example of ________ differentiation.

A brand difference is said to be preemptive if ________.

Rad, a manufacturer of luxury watches, charges a higher price for its products than its competitors. Despite the high prices, the brand is popular among customers for its quality and service in comparison to cheaper alternatives available in the market. In this case, Rad offers a(n) ________ value proposition.

Using a(n) ________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price.

Which positioning strategy offers value for consumers by providing the same brands as competitors at a lower price?

The less-for-much-less positioning involves meeting consumers' requirements for ________.

Stores offering low-quality alternatives to luxury products at low prices most likely follow a ________ positioning strategy.