12. The Meaning Of Colors Vary By Culture

The Meaning Of Colors Vary By Culture

• Colors have a different meanings
• Colors can also provoke different emotions
• Ex. Red means danger or stop. Green means money or go...at least where we live. So it is very important that when using colors, you have reason or meaning behind why, rather than picking a color at random. Especially, if you are designing for other parts of the world.

Designing for Other Parts of The World

• International Colours (Einbetten)
• When Designing for other Parts of the world, consider what their colors mean in their culture.
• An example would be that in the U.S., white expresses purity and weddings while in other cultures such as the Chinese culture, it uses white for funerals and death.
• If video does not play, here is a link: https://youtu.be/p4jV7ZXxVH4
• Bildunterschrift: A great video reference for colors in other cultures and languages

Folie 3

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• Bildunterschrift: Here is a culture color chart to reference what certain colors mean in certain parts of the world. You can also check a cultural color chart from InformationIsBeautiful.net. Use colors carefully and wisely in design.