95 - Mood Influences the Decision Making Process

95 - Mood Influences the Decision Making Process

1. There are two main types of decision making

   • Intuitive
     • Making decisions off of instinct of current mood
       • People value a product at a higher value if they're making a first impression decision while in a happy mood.
   • Deliberate
     • Making decisions off of logic and experience
       • People in a sad mood will rate a product as being more valuable if they are asked to make the decision in a more deliberate way.

2. You can influence someone's mood in a lot of different ways.

   • Videos
   • Images
   • Text, Sound
   • If you influence people’s mood, you can suggest them to think about their decision-making process. This can result in a higher estimation of the value of a product or service.