Kayla Harbaugh
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Marketing Quiz am MKTG3713 Chapter 10, erstellt von Kayla Harbaugh am 02/03/2020.

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Kayla Harbaugh
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MKTG3713 Chapter 10

MKTG3713 Chapter 10

Frage 1 von 19

1

Hakimo Corp., a manufacturer of audio equipment, has developed a unique wireless speaker system that runs on solar power. The speakers can operate for 16 hours after being exposed to the sun for 2 hours. This product, which is radically different from anything available in the market, falls into which category of new products?

Wähle eine der folgenden:

  • Repositioned products

  • Revised Products

  • Discontinuous innovations

  • New and improved products

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Frage 2 von 19

1

Which of the following statements describes a customer innovation center?

Wähle eine der folgenden:

  • It is an approach to repositioning a company’s products using sales figures.

  • It promotes advertising among status-conscious customers.

  • It is a forum for meeting with customers and directly involving them in the innovation process.

  • It is used in the business analysis stage of the new-product development process.

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Frage 3 von 19

1

Hamdi Corp. manufactures and sells accessories for cell phones. To boost its sales, the research and development team decides to use product modification as an approach to new product development. In this scenario, the research and development team will most likely:

Wähle eine der folgenden:

  • Eliminate Products that are inconsistent with Hamdi's Business mission

  • Develop products by applying new technology

  • Make a slight change in the design or function of the existing products

  • Add new products to supplement Hamdi's established product line

Erklärung

Frage 4 von 19

1

Test marketing is very expensive. As a result, which of the following is true of some companies?

Wähle eine der folgenden:

  • They go for a national introduction than an expensive test market

  • They do not test market line extensions of well-known brands to save costs

  • It is better to have a large scale test market that is decidedly affordable

  • They mandatory test market line extensions of well-known brands

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Frage 5 von 19

1

Which of is the following important factor in successful new product introduction?

Wähle eine der folgenden:

  • The features of the new product should be similar to its substitutes in the market

  • The product should not be developed using crowdsourcing

  • The new product should be priced lower than the other products in the same category

  • The new product should deliver a meaningful and perceivable benefit to a sizable number of people

Erklärung

Frage 6 von 19

1

Which of the following is a characteristic of products produced by multinational corporations?

Wähle eine der folgenden:

  • Products are developed for global distribution and then tweaked to meet unique market requirements whenever possible

  • A firm that starts with a local strategy is better able to develop global products

  • Products aren't adequately distributed in local markets

  • Test marketing is not required for product development by multinational firms

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Frage 7 von 19

1

Which the following is a characteristic shared by both early majority and the late majority?

Wähle eine der folgenden:

  • Both tend to have opinion leaders within their groups

  • Both rely on science and experts for information

  • Both depend on word-of-mouth communication

  • Both are primarily influenced by the mass media

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Frage 8 von 19

1

When predicting or explaining a new rate of adoption and diffusion of a new product, relative advantage refers to the degree to which that product is ______.

Wähle eine der folgenden:

  • Free of difficulty relating to its usage

  • Consistent with existing values

  • Perceived as superior to existing substitutes

  • Available to be tried on a limited basis

Erklärung

Frage 9 von 19

1

In which way does the concept of product life cycle (PLC) help marketing managers?

Wähle eine der folgenden:

  • It tells managers the length of the product's life cycle

  • It helps marketers forecast future events and suggest appropriate strategies

  • It dictates the marketing strategy to be used for a product

  • It informs marketers about the duration of the product in the various stages of its life cycle

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Frage 10 von 19

1

Atwood furnishers is experiencing a period when their sales are increasing at a slower rate. The company realizes that new users cannot be added indefinitely and that, sooner or later, its market will approach saturation. Which stage is the company now entering?

Wähle eine der folgenden:

  • End of the decline stage

  • End of the introductory stage

  • Beginning of the growth stage

  • Beginning of the maturity stage

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Frage 11 von 19

1

Nozzle is a specially designed product that retro fits into your existing water faucet and atomizes the water stream in a spray that lets you use 98% less water when washing hands, brushing teeth, and washing produce or dishes. Some consider this a game changer for environmental protection, especially in regions of water scarcity. This product would be categorized as:

Wähle eine der folgenden:

  • A repositioned product

  • An addition to existing product lines

  • A revised product

  • A discontinuous innovation

Erklärung

Frage 12 von 19

1

A source suggested to Rubbermaid the idea of the Sidekick, a litter-free lunch box. Rubbermaid could place some of its plastic containers inside a lunch box and sell the box as an alternative to plastic wrap and paper bags. The source saw this opportunity because of being closer to the consumers than the manufacturer was and, thus, more aware of customer needs. Which of the following was likely the source?

Wähle eine der folgenden:

  • The product's distributor

  • The product's competitor

  • Customers

  • A company employee

Erklärung

Frage 13 von 19

1

When considering the new-product development process, which of the following statements is true of screening?

Wähle eine der folgenden:

  • It eliminates ideas that are inconsistent with an organization's new product strategy

  • It calculates preliminary figures for demand, costs, sales and profitability

  • It involves getting customer reactions to visual representations of a proposed product

  • It involves making cosmetic or functional changes to existing products

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Frage 14 von 19

1

Which of the following statements is true of simulated market testing?

Wähle eine der folgenden:

  • It is often conducted on prototype models during the development stage

  • It is a useful tool for implementing simultaneous product development

  • It is the final stage in the new product development and marketing process

  • It is used to monitor shopper behavior to assess a product's likely performance

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Frage 15 von 19

1

Which of the following is characteristic of both early adopters and the early majority?

Wähle eine der folgenden:

  • Both groups tend to be opinion leaders

  • Both rely on group norms and values

  • Both desire to earn the respect of others

  • Both are influenced by social media websites and digital promotions

Erklärung

Frage 16 von 19

1

In the context of diffusion of innovation, the dominant value of laggards is _____.

Wähle eine der folgenden:

  • Skepticism

  • Deliberateness

  • Adventure

  • Tradition

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Frage 17 von 19

1

Comparably speaking, which of the following would have the highest observability in terms of its rate of acceptance and diffusion?

Wähle eine der folgenden:

  • A new line of trousers

  • A musical instrument

  • A medicinal tea

  • A social media app

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Frage 18 von 19

1

The PLC for a brand that was the first and last competitor and a product for market is _____.

Wähle eine der folgenden:

  • Said to be zero or nil

  • Longer than that of the product form

  • Shorter than that of the product form

  • As long as that of the product form

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Frage 19 von 19

1

NutriOats, an oatmeal cookie product, has been in the market for more than seven years and is now in its decline stage. In this case, which of the following strategies would be successful in marketing NutriOats?

Wähle eine der folgenden:

  • Lengthen the product line

  • Focus on adding new users

  • Spend heavily on advertising to educate consumers about the product's benefits

  • Eliminate all nonessential marketing expenses and let sales decline

Erklärung

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