What is the ad type shown here?
Photo Tweet
Website Card
Video Card
Mobile App Card
Lead Generation Card
Is gender targeting available on Twitter?
YES
NO
Is age targeting available on Twitter?
What role does a campaign control?
Flight dates
Budget
Target
Flight dates & budget
All of the above
What is the character limit for a Tweet?
75
140
180
240
How many characters does a link within a Tweet count as?
10
15
22
25
As many characters as the link accounts for
What ad unit is best for a direct response (DR) campaign?
Promoted only Tweet (text only)
Promoted Only Tweet with Video
Promoted Only Tweet with Photo
What campaign objective should an advertiser use if the goal is to drive social engagements?
Tweet Engagement
App Installs
Website Clicks or Conversions
Followers
Does Twitter have an IO?
What is the role of line items?
Creative
Bid, creative
Target, bid, creative
Flight dates, target, bid, creative
Budget, flight dates, target, bid, creative
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