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2118292
Twitter 101
Description
SHIFT QUIZ (Twitter) Quiz on Twitter 101, created by Julius Ross on 24/02/2015.
No tags specified
shift quiz
twitter
Quiz by
Julius Ross
, updated more than 1 year ago
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Created by
Julius Ross
about 9 years ago
40
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Resource summary
Question 1
Question
What is the ad type shown here?
Image:
0e2c7eda-f32e-4a88-b216-2dcb487d12ea (image/png)
Answer
Photo Tweet
Website Card
Video Card
Mobile App Card
Lead Generation Card
Question 2
Question
Is gender targeting available on Twitter?
Answer
YES
NO
Question 3
Question
Is age targeting available on Twitter?
Answer
YES
NO
Question 4
Question
What role does a campaign control?
Answer
Flight dates
Budget
Target
Flight dates & budget
All of the above
Question 5
Question
What is the character limit for a Tweet?
Answer
75
140
180
240
Question 6
Question
How many characters does a link within a Tweet count as?
Answer
10
15
22
25
As many characters as the link accounts for
Question 7
Question
What ad unit is best for a direct response (DR) campaign?
Answer
Promoted only Tweet (text only)
Website Card
Promoted Only Tweet with Video
Promoted Only Tweet with Photo
Question 8
Question
What campaign objective should an advertiser use if the goal is to drive social engagements?
Answer
Tweet Engagement
App Installs
Website Clicks or Conversions
Followers
Question 9
Question
Does Twitter have an IO?
Answer
YES
NO
Question 10
Question
What is the role of line items?
Answer
Creative
Bid, creative
Target, bid, creative
Flight dates, target, bid, creative
Budget, flight dates, target, bid, creative
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