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What are the three strategies that 'Porter's Generic Strategies' suggest businesses use to remain competitive?
What are competitive strategies often supported by?
What does the 'Customer Relationship Management (CRM)' focus on?
Why does the success of an organisation rely on the Customer Relationship Management CRM?
What is the role of 'Operational CRM'?
Operational CRM:
What is 'Customer-facing'?
Operational CRM:
What is 'Customer-touching'?
What is the role of 'Analytical CRM;?
What is a 'supply chain'?
Why optimise the supply chain? (4)
What is a 'Radio Frequency IDentification (RFID)' used for?
CRM & the Income Statement:
Whats the 'Top Line' used for?
CRM & the Income Statement:
Whats the 'Bottom Line' used for? (4)
SCM vs CRM
