Point 21: People Have To Use Information To Make It Stick

People Use Information To Make It Stick

• Neurons store information in our brain and every time we try to memorize, an electrical impulse flows from neuron to neuron creating a pattern which is stored as a memory. Every time 2 neurons connect, that connection is strengthened.
• If the information is repeated enough times, a trace is formed so then just starting the sequence triggers the rest of the items, allowing us to retrieve the memory. Which is why we need to hear information over and over to make it stick.​​​​​​​
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The Power of Schemata

• A schema is a process that is similar to chunking in that it organizes categories of information and the relationships among them. Like how a head is comprised of multiple singular things (eyes, mouth, brain, etc.) but we group it all as a head.
• People use schemata to information in long-term memory because If they can connect new information to information that is already stored, then it’s easier to make it stick in long-term memory and easier to retrieve it.
• What are Schemas? (Einbetten)
• Bildunterschrift: If you're still confused take a look at this short video about schemata

Takeaways

• Use repetition if you want people to remember something.
• User or customer research is key to identifying and understanding the schemata your target audience has.
• Connect information you are providing to a related schema that your audience already has so it'll be easier for them to remember it.