33. People Process Information Best in Story Form

33. People Process Information Best in Story Form

1. Story Format

   • Three - Act Structure
     • Beginning
       • Grab the Audiences Attention
     • Middle
       • Involve obstacles and conflict if applicable
         • Continues to hold the audiences attention
           • Reader thought processes start to fill in information to assign causality - similar to how the visual cortex is filling in information to find and detect patterns
     • End
       • Readers brain assumes all information has been given and there is Causation