What does the Google Display Ad Planner tell an advertiser?

Compared to a typical online ad campaign, remarketing campaigns typically have..

Single-product landing pages should include

What should go in the upper fold of a lead-generation landing page?

Define the upper fold of the landing page

If a company advertises on the keyword discounted android tablet, which type of landing page would be best for this ad?

A trust symbol is

When trying to increase the number of leads received from a lead-generation landing page, which of the following is NOT a best practice?

Lowering the shopping cart abandonment rate is a reliable way to improve conversion rates. What actions is most likely to decrease shopping cart abandonment?