Four parts of the RACE Cycle

Which public relations models did Edward Bernays create and when?

What is the 'public information' model of public relations? Who created it?

Which model uses communication, dialogue and research with an emphasis on managing conflict/resolving disputes?

Which model is being adopted by organizations today? Or not quite yet?

TRUE OF FALSE:
The two-way symmetrical model works like a feedback loop.

Bonus: WHY?!

______ are defined as: "A person's driving force which determines how people WILL behave in a given situation."

What are two public relations practitioner organizations?

What does CPRS stand for?

What does IABC stand for?

Making decisions in PR require satisfying which four aspects?

Compare libel, slander and defamation.

When would an individual encounter Invasion of Privacy laws?

What is a trademark?

What acronym represents a public relations plan?

What does each letter in SOASTCBE stand for?

What is research?

What must you understand before launching an effective PR program?

Identify some of the reasons why research is important?
There's a lot.

What are the four types of research?

Why is reliability a research standard?

What is valid research?

What is analysis?

What is action based on analysis?

How does analysis help determine which actions should be made?

What are the three A's in action?

(One IS action just so you know.)

What are tactics?

What is the difference between tactics and objectives?

What are the two types of communication?

How do they differ?

Define strategy.

What are three important timeline aspects?

What are important aspects when planning a budget?

What does an objective need to address?

What does an objective need to be in order for success to happen?

What are the two types of objectives? What are examples of each?

What does SMART represent?

What is the difference between objectives and communication?

What does successful communication achieve?

What are the five objectives of communication?

Outline passive audiences.

What are active audiences?

TRUE OR FALSE: Full campaigns must only address specific audiences (passive or active.)

What six things must an audience do in order for communication to be successful?

What are the five stages of adopting a message?

Define evaluation.

What is the criteria for evaluation?

Define output measuring.

What are examples of measuring output?

Why is outcome measurement important?

TRUE OR FALSE:

Outcome measurement is costly but effective.

How do focus groups measure outcome?

_______ is key in assisting us with persuasive communication, specifically as it relates to media relations.

How is theory used in PR?

What is PR theory always rooted in?

What are some supplementary evaluation activities?

"_______ is dialogue between points of view in the marketplace of public opinion."
- Toth & Heath

_______ = The sum of individual opinions on an issue affecting those individuals.

TRUE OR FALSE:
Public opinion is not primarily determined by self-interest.

TRUE OR FALSE:
Persuasion is an important part of democratic society and PR.

TRUE OR FALSE:
The amount of exposure effects how persuasive communication is.

Okay so I don't know how to put the 'eight factors in persuasive communication' in flashcard form.

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