S-T-P - created from Mind Map

Seite 1

the process of breaking down the to tag market for a product or a service into distinct sub-group or segments, where each segment represents a distinct target market to be targeted with a distinctive marketing mix. After that there will be appropriate strategies to position business brand.

SEGMENTATION

TARGETING

companies need to have focuses on market segment that offer the greatest potential for business obtain its objectives

with the step of targeting, company are able to make their strategies more accurate.

attract potential market

POSITIONING

identify and profile distinct groups of buyers who might require separate products

Geographic

demographic

Psychographic

behaviour factors

evaluating each segment -> enter

based on customer's concentration a customer need concentration

balance between cost & benefit of each approach

arranging products

distinguish pr

occupy a clear, distinctive and desirable place