Notizen
Chapter 1 self-notes
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Marketing Research plays a useful role in helping managers make the right choices. By providing the information managers need to make more informed decisions marketing research earns its place in the business world.
Significantly, consumers have been given the power, through these online innovations, to generate their own information, creating "consumer-generated media."
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- Taking notes before class starts
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- aaron_70426 · Jan 2014
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- 19 Feb 2016
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