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Definetion

Product diifferentiation

Product positioning

Positioning Statement

Relationships among the Three

are key parts of a company's marketing strategy and are necessary to keep ahead of competition. They also require an innovative spirit coupled with careful analysis.

is the incorporation of attributes, such as quality or price, into a product to encourage the intended customers to perceive it as different and desirable.

For example: The Shoes company come up with the shoes for disable person that will signal them when they are going to hit somethings or get into danger

is how you provide your product or service brand identification as you go to market. It is the next step after you have determined how to differentiate your product or service

For example the shoes company can positioning themselves to be the best quality material manufactuer

is a short sentence or phrase that conveys the essence of the differentiation and positioning strategies and is developed after these have been set. This statement is used as a marketing tool by which to judge all marketing materials to see if they are in keeping with the strategies.

For example the positioning statement would be "comfortable with perfect material"

Product differentiation, positioning and positioning statements go together one after the other. Once you have decided how best to differentiate your product based on customer needs and wants, the next step is to determine how to position it in the marketplace. The positioning statement then follows the positioning strategy.