The 3 Eras of Globalization

The 3 Eras of Globalization

1. Globalization 1.0

   • from size large to size medium
   • countries & muscles as the dynamic force of global integration -> counties globalizing
     • the extent of brawn & the use of that
   • 1492 (Columbus) - 1800
   • breaking down walls & knittig the world together

2. Globalization 2.0

   • 1800 - 2000
     • interrupted by the Great Depression & World War I + II
   • from size medium to size small
   • multinational companies as key agent of global integration -> companies globalizing
   • 2 periods of powering the global integration
     • 1. by falling transportation costs
     • 2. by falling telecommunication costs
   • birth & maturation of global economy
     • global market develops
   • breakthroughs in hardware as dynamic force

3. Globalisation 3.0

   • start right around the year 2000
   • from size small to size tiny
   • flattering the playing field
   • newfound power for individuals as dynamic force of globalisation -> individuals globalizing
     • people have more power to go globals as individuals
     • collaborating & competing globally
   • differences to globalization 1 + 2
     • way of shrinking & flattering the world
     • way of empowering the individuals
     • driven by individuals & diverse groups (not only by Europeans & Americans)