Corporate Entrepreneurship

Corporate Entrepreneurship

1. The big business of entrepreneurship

   • Corporate entrepreneurship, intrapreneurship, corporate venturing

2. It is possible for entrepreneurship to occur inside large organisations...and that people in them may be entrepreneurs

3. Process whereby an individual/group of individuals, in association/instigate renewal/innovation within that orgnaisation

4. The process whereby the firms engage in diversification through internal development (Cavin and Slevin, 1989)

5. Drivers

   • CE is about rejuvenating and revitalising existing firms
   • CE is a driver of a new businesses within on-going enterprises through:
     • Innovation
     • Joint ventures/acquisitions
     • Strategic renewal
     • Product, process, administrative innovaions
     • Diversification
     • Individuals ideas transformed into collective action
     • Internal/External corporate venturing

6. Intrapreneurs

   • "Entrepreneurs who operate inside an established organisation, they're called this because of the special circumstances that attend building a startup within a larger company" (Ries, 2011: 26-27)
   • Many have characteristics common with independent entrepreneurs, but their wants may differ
   • They need in addition:
     • Multi-disciplinary role
     • Environment
     • Open discussion
     • Create management options
     • Supports
   • 3 stages of journey
     • Formulate and sell
     • Power to advance
     • Maintain momentum

7. Intrapreneurial Culture

   • Barriers
   • Needs
   • Key management practices? (Drucker)