45. People Pay Attention Only To Salient Cues

45. People Pay Attention Only To Salient Cues

1. salient cues

   • you only pay attention to what you need for the task at hand

2. looking vs seeing

   • the difference is paying attention

3. when paying attention to a penny

   • coin collector salient cues
     • date
     • wording
     • other details
   • regular person salient cues
     • color
     • size

4. make salient cues obvious to your audience

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