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1During the late 1800s manufacturers had the most power in the supply chain...
- ARichtig
- BFalsch
2Which of the following are types of decision processes?
- AExtended-problem solving
- BComplex-thought solving
- CLimitation-problem solving
- DLimited-problem solving
- EMiddle-problem solving
- FMidrange-problem solving
3[blank_start]Peak-end effect[blank_end] refers to the [blank_start]last[blank_end] thing that a person is likely to recall about a product.
- APeak-end effect
- BTail-end effect
- Clast
- Dfirst
4What is the correct term used that concerns how the environment is used to encourage people's choices.
- ABehavioural economics
- BEnvironmental influencers
- CAtmospherics
5[blank_start]Impulse-buying[blank_end] is the [blank_start]least[blank_end] complex of decisions as it is unplanned and often triggered by [blank_start]promotions.[blank_end]
- AImpulse-buying
- BImmediate-purchasing
- Cleast
- Dmost
- Epromotions.
- Fboredom
6What does manufacturing orientation mean?
- Abusiness strategy focused on making products in bulk
- Bbusiness strategy focused on making products as quickly as possible
- Cbusiness strategy focused primarily on targeting consumers' interests
7Who highlighted the importance of repetitive advertising to build awareness and brand preference?
- AErnest Dichter
- BJohn B Watson
- CKaren Horney
8Selecting a benefit of the product, which is then repetitively shown to the consumer in order to create an association between the benefit and specific brand is known as...
- AUnique selling point
- BUnique selling portrayal
- CUnique selling proposition
9Where did motivation research derive from?
- APsychoanalytical theories
- BBiological theories
- CSocial theories
10Who led motivation research?
- AKaren Horney
- BJohn Milton
- CErnest Dichter
11Until recently, most consumer research embraced the positivism paradigm...
- ARichtig
- BFalsch
12Which of the following are types of observation methods used in postmodernism research?
- AShadowing
- BTrailing
- CPhysiological observation methods (GSR)
- DIn-home
13[blank_start]Market segmentation[blank_end] refers to sets of people who share [blank_start]similarities[blank_end] within a group, but differ between groups.
- AMarket segmentation
- BRetail segmentation
- Csimilarities
- Ddifferences
14Mehrabian and Russell (1974) proposed that affective responses in the retail environment are controlled by....
- APleasure, Arousal, Differentiation
- BPleasure, Attention, Dominance
- CPleasure, Arousal, Dominance
15Priming is when exposure to stimuli can help improve a person's recall.
- ARichtig
- BFalsch
16What is it called when marketers use aromas?
- AHaptic marketing
- BOlfactory marketing
- CVisual marketing
17Hirsch (1995) found a ___ increase in money gambled in the low aroma condition, and a ___ increase in money gambled in the high aroma condition.
- A45.11%, 53.42%
- B53.42%, 45.11%
- C32.09%, 46.17%
- D46.17%, 32.09%
18A customer plans to buy a product based on coupons/promotion/etc. What type of impulse-buying is this?
- APure
- BSuggestion
- CPlanned
- DReminder
19When a customer sees an item or remembers something that reminds them to buy an item, this is known as Pure impulse-buying.
- ARichtig
- BFalsch
20What type of impulse-purchasing is it when a customer sees an item and imagines a desire for it?
- APure
- BSuggestion
- CPlanned
- DReminder
21[blank_start]Pure[blank_end] impulse-buying is when a customer makes a [blank_start]true, novelty purchase[blank_end] that is very [blank_start]differen[blank_end]t from their typical purchasing pattern.
- APure
- Btrue, novelty purchase
- Cdifferen
22Berman and Evans (1995) proposed four categories for atmospherics, which one of the following is not a category?
- AExternal variables
- BInternal variables
- CPoint-of-purchase displays
- DLayout and design
- EInterior variables
23When the density of human/m2 is elevated beyond an acceptable level it:
- AIncreases purchase decision deferrals
- BDecreases chances of leaving shop early
- CReduces interactions between staff and consumers
- DCause faulty decision making which can result in later dissatisfaction
Informationen
- Beschreibung
- Quiz am Ohne Titel, erstellt von Tasmin Kell am 23/02/2018.
- Autor
- Tasmin Kell
- Sprache
- English
- Aufrufe
- 0
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