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Fragen in diesem Quiz (50)
1What is NOT a representative term of the definitions of public relations?
- Adeliberate
- Bmanipulative
- Cplanned
- Dstrategic
- Epublic relations
2Which is NOT considered a reason why there has been an influx of women working in public relations?
- AThey find it more "welcoming" than fields such as newspaper work.
- BThey can start a public relations firm with relatively little capital.
- CWomen are more sensitive than men in facilitating two-way communication
- DWomen are tougher competitors than men.
- EWomen can make more money in comparable traditionally female-dominated fields.
3Which is a major difference between public relations and journalism?
- AJournalism has many components.
- BJournalists gather and select information for the primary purpose of providing the public with news and information.
- CJournalists write for segmented audiences.
- DJournalists reach audiences through a variety of channels.
- EJournalists are more honest than public relations professionals.
4Which of the following is NOT an element in the RACE formula?
- AAction
- BResearch
- CCompetition
- DEvaluation
- ECommunication
5Which of the following is NOT one of Ivy Lee's four important contributions to public relations?
- APositioning products at the center of public relations initiatives.
- Bseeking active support and contributions of top management.
- Cmaintaining open communication with the news media
- Demphasizing the necessity of humanizing business.
- Ealigning business interests with the public interest
6Edward Bernays became known as the father of modern public relations for his "big ideas" on how to motivate people
- ARichtig
- BFalsch
7The use of publicity gained acceptance around 1900 with the launch of the first U.S publicity agency, the Public Bureau.
- ARichtig
- BFalsch
8Phineas T. Barnum will be best remembered in public relations history for:
- Adeveloping the "pseudoevent."
- Bmaking Jenny Lind famous.
- Cissuing press releases.
- Dsuppressing the Standard Oil strike.
- Eserving as the first presidential press secretary.
9Which of the following is NOT a hallmark of public relations professional?
- Aa sense of independence
- Ba sense of responsibility to society
- Ca concern for integrity of the profession
- Da natural sales ability
- Ea higher loyalty to the profession (than the employer of the moment
10Which of the following movements employed publicity techniques to further its cause?
- Aabolition
- Bsuffrage
- Cprohibition
- Denvironmentalism
- Eall of the above
11The dismay and confusion following the Penn State sex abuse scandal resulted from:
- Athe lack of crisis communication plan
- Bfailure to employ proactive conflict management steps
- Ca longstanding love for Joe Paterno
- Dinaction on the part of the PSU Board of Trustees
- EA and B only.
12In dealing with the public in a conflict, public relations professionals should
- Arecognize them as a legitimate partner in the process
- Bstamp out negative opinion before it gets started
- Cdo nothing; public opinion has already been formed.
- DRemember that the news media comes first
- Eminimize risk above all
13The legal doctrine of the "right of publicity" provides
- Aunlimited access by companies to use public figures in their promotions
- Bspecial protection for publicity materials
- Ccelebrities the sole ability to cash in on their fame
- Dpublicly traded companies to publicize whatever they want
- Emonetary guidelines for using entertainers in publicity materials
14A copyright does not protect ideas, but only the specific ways in which those ideas are expressed.
- ARichtig
- BFalsch
15The three foundations of reputation include economic performance, social responsiveness, and the ability to deliver valuable outcomes to stakeholders.
- ARichtig
- BFalsch
16Which of the following is NOT a Public Relations Society of America (PRSA) core value?
- Aadvocacy
- Bhonesty
- Cconfidentiality
- Dexpertise
- Eindependence
17In issues management, if the company decides the emerging issue is potentially damaging, what is the next step?
- Aissue identification
- Bissue analysis
- Ccreate strategic plan
- Dbegin litigation
- Elaunch image repair
18Recalling the BP oil spill crisis, what was the biggest shortcoming in the company's social media efforts?
- ACompany "tweets" put the organization first
- BBP failed to make use of multiple social media channels
- CThey designated only one single spokesperson
- DThe company appeared to be defensive and negative
- EBP's social media outreach did not gain enough attention to go viral
19Ethics in public relations begins with
- Aphilosophers who identify values
- Bcompany ethics policies
- Can individual's value system
- Dquestions of legality
- Elicensing issues
20Which of the following can be copyright protected?
- Abrochures
- Bdrawings
- Cdisplay booths
- Dcorporate symbols
- Eall of the above
21The use of existing information in books. articles, and electronic databases is known as:
- Aprimary research
- Bqualitative research
- Csummative research
- Dsecondary research
- Eprofessional research
22Planning is the first step in the four-step public relations process.
- ARichtig
- BFalsch
23Which of the following describes mass media before the advent of the Internet?
- Acentralized/top down
- Bcostly to publish
- Ccontrolled by professional gatekeepers (i.e editors and publishers)
- Dmostly one-way communication with limited feedback channels
- Eall of the above
24The first elect in a public relations plan is a:
- Acalendar/timetable
- Bdevelopment of strategies and tactics
- Csetting of objectives
- Dsituation analysis
- Ecrafting of news releases
25Which is NOT an element of Ketchum's Strategic Planning Model?
- Afacts
- Bgoals
- Caudience
- Doutcomes
- Ekey message
26What do the letters ROI stand for in business?
- Aresearch on instinct
- Breturn of intuition
- Cright of industry
- Dreturn of interest
- Enone of the above
27What is the best way to characterize the shift from traditional mass media to social media?
- Amassive disorganization
- Bupward to downward
- Cvertical to horizontal
- Dorganized to disorganized
- Eindependent to corporate
28Public relations programs should be directed to what kinds of audiences or publics?
- Acelebrities
- Banyone who will listen
- Cspecific and desired
- Dthe politically aware
- Enone of the above
29The systematic and objective categorizing of content is known as:
- Aintercept surveys
- Bfocus groups
- Ccontent analysis
- Dmarketing research
- Enone of the above
30Public relations campaigns should be mostly targeted to the general public.
- ARichtig
- BFalsch
31Event management companies have tried using online and social media to increase attendance at conventions, but without much success.
- ARichtig
- BFalsch
32Successful public relations campaign planners know that audiences are:
- Astatic and unchanging
- Bunpredictable; likely to turn hostile.
- Cdynamic and ever-shifting
- Dless diverse than they were a decade ago
- Emost likely to respond to the mass media
33All of the following are general characteristics of baby boomers EXCEPT:
- Athey tend to define themselves according to their profession
- Bthey are well educated and take pride in accomplishment
- Cthey rarely question authority
- Dthey are competitive, particularly when it comes to careers
- Eall of the above
34Which of the following attributes characterize members of the LGBT community?
- Athey are an emerging demographic
- Bthey tend to support brands that reflect their views
- Cthey wield annual buying power of around $743 billion
- Dthey have lost political ground in recent years
- EA, B and C are true
35Hiring a celebrity for a promotional event is considered
- Aa risky move, because you never know how they will behave
- Ba creative solution to any situation
- Ca time-honored tool for increasing media attendance
- Dtoo expensive for most organizations
- Ea tired technique that should usually be avoided
36Which medium is most effective for delivering a message that requires absorption of details?
- Aprint
- Btelevision
- Cradio
- Dmovies
- Enone of the above
37All of the following are tips for working with the media at a trade show EXCEPT:
- Aplan major announcements to coincide with the show
- Binclude the name of the trade show in all news releases
- Cinclude the booth number in all releases
- Dpay for everything you can
- Etrain spokespeople to make brief presentations
38A general characteristic of twenty-first century people is that
- Athey enjoy reading classic literature
- Bthey have increasingly become more visually oriented
- Cthey have a shorter attention span
- Dthey are more politically active
- Eboth B and C
39Which public relations event shows visitors the facilities where an organization does its work and how the work is done?
- Aa concert
- Bfamiliarization trip
- Cpress conference
- Dopen house
- Ecommunity outreach
40An important aspect of meetings is that they fulfill a basic human need to convene and socialize.
- ARichtig
- BFalsch
41What does NOT explain a changing focus in public relations?
- AThe field of public relations has broadened far beyond the concept of media relations
- Bthe growth of public relations as a career field distinctly separate from journalism has spawned
- Cthe number of available public relations jobs has dwindled in recent years
- Dan expanding area of public relations practice is crisis communication counseling
- Ean increasing amount of writing is being done in "controlled" media
42Many cities pump millions of dollars into efforts to:
- Aget people to stop smoking
- Bencourage recycling
- Cattract new business
- Dcreating new city logos
- Ebike trails
43What percentage of public relations professionals in the United States are females?
- A15
- B32
- C73
- D80
- E91
44A major part of the public affairs team at the Pentagon assists Hollywood with the production of movies
- ARichtig
- BFalsch
45Public relations practitioners must possess a variety of skills/abilities because
- Apractitioners are constantly changing jobs
- Bthe field is so diverse
- Cthe government requires it
- Dmost practitioners don't study public relations in college
- Enone of the above
46In the "technician" role, public relations practitioners are
- Aprimarily responsible for producing communication products
- Bmanaging staff
- Cdeveloping high-level strategic
- Dcounseling CEOs
- Eestablishing their own public relations agencies
47Federal agencies spend several hundred million dollars each year promoting all of the following EXCEPT:
- Aforeign trade
- Bmilitary recruitment
- Cgovernment health services
- DU.S Postal Services
- Eall of the above
48Deep suspicion exists about former legislators and officials who capitalize on their connections and charge fees for doing what is commonly called:
- A"tax write-offs"
- B"influence peddling"
- C"back scratching"
- D"favor trade-offs"
- Enone of the above
49The fastest-growing area of the political persuasion business is in:
- Agrassroots lobbying
- Bfarm subsidies
- Cpork barrel spending
- Dsenate races
- Etea-party candidates
50The high cost of running for office in the U.S has made fund-raising"
- Aobsolete
- Bvirtually a full-time job
- Cillegal in some states
- Dthe main thing lobbyist do
- Enone of the above
Informationen
- Beschreibung
- Quiz am Ohne Titel, erstellt von Jessica Bermudez am 27/03/2015.
- Autor
- Jessica Bermudez
- Sprache
- English
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- 0
- Verlauf
- Erstellt am 27 Mär 2015 · aktualisiert am 19 Feb 2016
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