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Fragen in diesem Quiz (119)
1A retail customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it can be used in segmentation.
On which entity should this be segmented for activation membership?- ASubscriber
- BUnified Individual
- CUnified Contact
- DIndividual
2
How does Data Cloud ensure high availability and fault tolerance for customer data?- ABy distributing data across multiple regions and data centers
- BBy using a data center with robust backups
- CBy Implementing automatic data recovery procedures
- DBy limiting data access to essential personnel
3A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.
What should the consultant do to achieve this?- ASelect the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.
- BUse the default reconciliation rules for Contact Point Address.
- CSelect the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.
- DChange the default reconciliation rules for Individual to Source Priority.
4A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?- AProfile Data
- BContact Data
- COther Data
- DEngagement Data
5Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?- AUse streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.
- BUse the data spaces feature and applying filtering on the Account data lake object based on Country.
- CUse Salesforce sharing rules on the Account object to filter and segregate records based on Country.
- DUse formula fields based on the account Country field to filter incoming records.
6A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file on the 53 will
contain this information for processing?- AThe .txt file
- BThe json file
- CThe .csv file
- DThe .zip file
7Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?
- ABatch transform
- BCalculated insight
- CStreaming insight
- DFormula fields
8A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?- AIdentify use cases and the required data sources and data quality.
- BAnalyze and partition the data into data spaces.
- CMigrate the existing data into the Customer 360 Data Model.
- DUse calculated insights determine the benefits of Data Cloud for this company.
9What should a user do to pause a segment activation with the intent of using that segment again?
- ADeactivate the segment.
- BDelete the segment.
- CSkip the activation.
- DStop the publish schedule.
10Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
- AIs Today
- BIs Birthday
- CIs Between
- DIs Anniversary Of
11Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.
Which two features should a consultant consider for this use case?
Choose 2 answers- AData Action
- BProfile API
- CLightning Web Components
- DQuery APL
12A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?- AUse an S3 Private Key Certificate.
- BUse an S3 Encrypted Username and Password.
- CUse a JWT Token generated on S3.
- DUse an S3 Access Key and Secret Key.
13How does Data Cloud ensure data privacy and security?
- ABy encrypting data at rest and in transit
- BBy enforcing and controlling consent references
- CBy securely storing data in an offsite server
- DBY limiting data access to authorized admins
14Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?- AMarketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.
- BData Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.
- CMarketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
- DMarketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.
15Which two common use cases can be addressed with Data Cloud?
Choose 2 answers- AUnderstand and act upon customer data to drive more relevant experiences.
- BGovern enterprise data lifecycle through a centralized set of policies and processes.
- CHarmonize data from multiple sources with a standardized and extendable data model.
- DSafeguard critical business data by serving as a centralized system for backup and disaster recovery.
16A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?- AValue suggestion will only return results for the first 50 values of a specific attribute,
- BValue suggestion can only work on direct attributes and not related attributes.
- CValue suggestion requires Data Aware Specialist permissions at a minimum.
- DValue suggestion is still processing and takes up to 24 hours to be available.
or Value suggestion is still processing and to be available
17What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?
Choose 2 answers- AAt least one measure
- BAt least one dimension
- CAt least two objects to Join
- DA WHERE clause
18If a data source does not have a field that can be designated as a primary key, what should the consultant do?
- AUse the default primary key recommended by Data Cloud.
- BCreate a composite key by combining two or more source fields through a formula field.
- CSelect a field as a primary key and then add a key qualifier.
- DRemove duplicates from the data source and then select a primary key.
19Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?- AThe B2C Commerce Order Bundle ingests 12 months of historical data.
- BThe B2C Commerce Order Bundle ingests 6 months of historical data.
- CThe B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.
- DThe B2C Commerce Order Bundle ingests 30 days of historical data.
20A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?- AParty Identification object
- BLoyalty Identification object
- CIndividual object
- DContact Identification object
21An organization wants to enable users with the ability to identify and select text attributes from a picklist of options.
Which Data Cloud feature should help with this use case?- AValue suggestion
- BData harmonization
- CTransformation formulas
- DGlobal picklists
22A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers- AReview data transformations to ensure they're run after calculated insights.
- BReview calculated insights to make sure they're run before segments are refreshed.
- CReview segments to ensure they're refreshed after the data is ingested.
- DReview calculated insights to make sure they're run after the segments are refreshed.
23What is the role of artificial intelligence (AI) in Data Cloud?
- AAutomating data validation
- BCreating dynamic data-driven management dashboards
- CEnhancing customer interactions through insights and predictions
- DGenerating email templates for use cases
24A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?- AIngest the file with the SFTP Connector.
- BIngest the file through the Cloud Storage Connector.
- CManually import the file using the Data Import Wizard.
- DUse Salesforce's Dataloader application to perform a bulk upload from a desktop.
25A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers- AProfile Explorer
- BCalculated insight
- CDashboard
- DReport
26A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?- AData Cloud for Marketing Specialist
- BData Cloud Admin
- CData Cloud User
- DData Cloud for Marketing Data Aware Specialist
27The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.
Which features support this use case?- ACalculated insight and data action
- BCalculated insight and segment
- CStreaming insight and segment
- DStreaming insight and data action
28Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?- ACreate new segments using nested segments.
- BCreate a High Investment Balance calculated insight.
- CPackage High Investment Balance Customers in a data kit.
- DCreate new segments by cloning High Investment Balance Customers.
29 A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers- ADirect attributes
- BData stream attributes
- CCalculated Insights
- DRelated attributes
- EStreaming insights
30A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?- ACreate a formula field to standardize the format.
- BEdit and update the data in the source system prior to sending to Data Cloud.
- CAssign the PhoneNumber field type when creating the data stream.
- DCreate a calculated insight after ingestion.
31Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?- A"high net worth" (filter)
- B"branch" (dimension) and "banking metric)
- C"banking value" (metric)
- D"branch" (dimension)
32A consultant needs to package Data Cloud components from one organization to another.
Which two Data Cloud components should the consultant include in a data kit to achieve this goal?
Choose 2 answers- AData model objects
- BSegments
- CCalculated insights
- DIdentity resolution rulesets
33A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers- ASplit the segment into smaller segments.
- BUse calculated insights in order to reduce the complexity of the segmentation query.
- CRefine segmentation criteria to limit up to five custom data model objects (DMOs).
- DSpace out the segment schedules to reduce DLO load.
34Which data model subject area defines the revenue or quantity for an opportunity by
product family?- AEngagement
- BProduct
- CParty
- DSales Order
35A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual.
Which statement explains why these attributes are not available?- AThe segment is not segmenting on profile data.
- BThe attributes are being used in another activation.
- CThe desired attributes reside on different related paths.
- DActivations can only include 1-to-1 attributes.
36Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers- AEnsure that deletion of old files is enabled.
- BEnsure the refresh mode is set to "Upsert".
- CEnsure the filename contains a wildcard to a accommodate the timestamp.
- DEnsure the refresh mode is set to "Full Refresh.’’
37Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
- AEngagement
- BMembership
- CParty
- DGlobal Account
38Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers- APersonalization
- BMobileConnect
- CLoyalty Management
- DMobilePush
39The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue?- AThe Salesforce Integration User is missing Read permissions on the newly created field.
- BThe Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
- CCustom fields on the Case object are not supported for ingesting into Data Cloud.
- DAfter 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM.
40Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?- ACONCAT
- BCOMBIN
- CCOALE
- DCAST
41Which two requirements must be met for a calculated insight to appear in the segmentation canvas?
Choose 2 answers- AThe metrics of the calculated insights must only contain numeric values.
- BThe primary key of the segmented table must be a metric in the calculated insight.
- CThe calculated insight must contain a dimension including the Individual or Unified Individual Id.
- DThe primary key of the segmented table must be a dimension in the calculated insight.
42Which consideration related to the way Data Cloud ingests CRM data is true?
- ACRM data cannot be manually refreshed and must wait for the next scheduled synchronization,
- BThe CRM Connector's synchronization times can be customized to up to 15-minute intervals.
- CFormula fields are refreshed at regular sync intervals and are updated at the next full refresh.
- DThe CRM Connector allows standard fields to stream into Data Cloud in real time.
43How does Data Cloud handle an individual's Right to be Forgotten?
- ADeletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion
- BDeletes the specified Individual record and its Unified Individual Link record.
- CDeletes the specified Individual and records from any data source object mapped to the Individual data model object.
- DDeletes the specified Individual and records from any data model object/data lake object related to the Individual.
44The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.
Which statement is true when ingesting phone numbers?- AText value can be accepted for ingestion into = phone data type field.
- BData Cloud validates the format of the phone number at the time of Ingestion.
- CThe phone number field car only accept 10-digit values.
- DThe phone number field should be used as a primary key.
45Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?- AUse Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
- BSet a refresh schedule for the calculated insights to occur every hour.
- CEnsure the activations are set to Incremental Activation and automatically publish every hour.
- DEnsure the segments are set to Rapid Publish and set to refresh every hour.
46 A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight. needs to be modified?- ANew dimensions can be added.
- BExisting dimensions can be removed.
- CExisting measures can be removed.
- DNew measures can be added.
47A customer has a custom Customer_Email__c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address a Contact that they want to use for activation.
To which data entity is mapped?- AContact
- BContact Point Email
- CCustom Customer_Email__c object
- DIndividual
48A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?- ALast Modified Date
- BResolution Date
- CEscalation Date
- DCreation Date
49A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?- AText
- BNumber
- CDecimal
- DSerial
50Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?- AFlow Orchestration
- BNested segments
- CMetrics on metrics
- DStreaming data transform
51Which tool allows users to visualize and analyze unified customer data in Data Cloud?
- ASalesforce CLI
- BHeroku
- CTableau
- DEinstein Analytics
52Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customers?- ABatch transforms
- BSegmentation exclude rules
- CRelated attributes
- DStreaming insight
53Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?- AData Cloud will initiate a full refresh of data from $3 and will update the formula on all records.
- BData Cloud will only update the formula on a go-forward basis for new records.
- CData Cloud does not support formula field updates for data streams of type upsert.
- DData Cloud will update the formula for all records at the next incremental upsert refresh.
54The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.
What should a consultant recommend for these requirements?- AData actions
- BData Cloud Query Editor
- CSalesforce flows
- DSalesforce reports and dashboards
55During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?
- AData Cleansing
- BHarmonization
- CData Consolidation
- DIdentity Resolution
56Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?- ACalculated Insight > Refresh Data Stream > Identity Resolution
- BRefresh Data Stream > Calculated Insight > Identity Resolution
- CIdentity Resolution > Refresh Data Stream > Calculated Insight
- DRefresh Data Stream > Identity Resolution > Calculated Insight
57An analyst from Cloud Kicks needs to get quick Insights to determine the average sales per day during the past week.
What should a consultant recommend?- Asalesforce flows
- BLightning web component utilizing Query API
- CSalesforce reports
- DSegment activation to Azure
58What is a key functionality of Data Cloud?
- ATo create a master data management (MUM) strategy
- BTo give a persistent ID for unified profiles
- CTo build insights on unified profiles
- DTo help users build a heat map using their data
59Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?- ANested segments
- BSegment exclusion
- CCalculated insights
- DSegment membership data model object
60To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers- AInclude campaign identifier in the activation name.
- BHard code the campaign identifier as a new attribute in the campaign activation.
- CInclude campaign identifier in the filename specification.
- DInclude campaign identifier in the segment name.
61A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.
How should a consultant fulfill this requirement within Data Cloud?- ACreate a streaming insight with a data action.
- BUse formula fields when ingesting at the data stream level.
- CCreate one batch data transform per data stream.
- DCreate one batch data transform that creates a new DLO.
62Which statement about Data Cloud's Web and Mobile Application Connector is true?
- AA standard schema containing event, profile, and transaction data is created at the time the connector is configured.
- BThe Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.
- CAny data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.
- DThe connector schema can be updated to delete an existing field.
63Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?- AUse a calculated insight paired with a flow.
- BUse streaming data transform with a flow.
- CUse a streaming insight paired with a data action
- DUse streaming data transform combined with a data action.
64Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?- AB2C Commerce Starter Bundles
- BDirect Sales Order entity ingestion
- CDirect Sales Product entity ingestion
- DB2C Commerce Starter Bundles plus a custom extract
65A customer has a requirement to receive a notification whenever an activation fails for a particular segment.
Which feature should the consultant use to solution for this use case?- AFlow
- BReport
- CActivation alert
- DDashboard
66Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers- AAdd additional attributes.
- BChoose a segment.
- CSelect contact points.
- DAdd the calculated insight in the activation.
67What is a typical use case for Salesforce Data Cloud?
- AData synchronization across the Salesforce ecosystem
- BStoring CRM data on promises
- CData harmonization across multiple platforms
- DSending personalized emails at scale
68A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error.
What should the consultant do to fix this error?- AMap additional fields to the Contact Point Address DMO.
- BMake sure that the total account records are high enough for Identity resolution.
- CChange the cardinality to many-to-one to accommodate multiple contacts per account.
- DMap Account to Contact Point Email and Contact Point Phone also.
69Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation.
What happens if the optimal container path for this use case is not selected?- AAlternate container paths will be suggested before the segment is published.
- BThe resulting segment may be smaller or larger than expected.
- CData Cloud segmentation will automatically select the optimal container path.
- DThe resulting segment will not be generated.
70Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers- ACheck if the Amazon S3 data source is enabled in Data Cloud Setup.
- BCheck if correct permissions are configured for the Data Cloud user.
- CCheck If the file exists in the specified bucket location.
- DCheck if correct permissions are configured for the S3 user.
71A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?- AIncrease the number of matching rules.
- BInclude additional attributes in the existing matching rules.
- CReduce the number of matching rules.
- DChange reconciliation rules to Most Occurring.
72Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?
- AMobile push
- BCloudPage
- CEmail
- DSMS
73Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?
- AConfirm that the Modify Object permission is enabled in the Data Cloud org.
- BConfirm the View All object permission is enabled in the source Salesforce CRM org.
- CConfirm the Create object permission is enabled in the Data Cloud org.
- DConfirm the Ingest Object permission is enabled in the Salesforce CRM org.
74Where is value suggestion for attributes in segmentation enabled when creating the DMO?
- ASegment Setup
- BData Stream Setup
- CData Mapping
- DData Transformation
75A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case? Choose 2
- ACreate a custom matching rule for an exact match on the Individual ID attribute.
- BCreate a matching rule based on party identification that matches on CRM ID as the party identification name.
- CMap the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
- DMap the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform
76What does the Source Sequence reconciliation rule do in identity resolution?
- AIdentifies which individual records should be merged into a unified profile by setting a priority for specific data sources
- BSets the priority of specific data sources when building attributes in a unified profile, such as a first o last name
- CIncludes data from sources where the data is most frequently occurring
- DIdentifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source
77Which two dependencies prevent a data stream from being deleted? Choose 2
- AThe underlying data lake object is used in a data transform.
- BThe underlying data lake object is mapped to a data model object.
- CThe underlying data lake object is used in activation.
- DThe underlying data lake object is used in segmentation.
78When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes- AIndividuals who purchased at least one of any red’ product and also purchased at least one pair of ‘shoes’
- BIndividuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'
- CIndividuals who purchased at least one 'red shoes' as a single line item in a purchase
- DIndividuals who made a purchase of at least one 'red shoes’ and nothing else
79What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?
- ACommerce Cloud Connector
- BMarketing Cloud Personalization Connector
- CCloud Storage Connector
- DIngestion API
80Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO's desire to separate its data by brand?
- AData streams for each brand
- BData model objects for each brand
- CData sources for each brand
- DData spaces for each brand
81Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?
- AIngest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
- BIngest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.
- CIngest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.
- DIngest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.
82A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll). How should the fields be mapped to support identity resolution?
- AMap name to the Individual object and email address to the Contact Phone Email object.
- BMap all fields to the Customer object.
- CCreate a new custom object with fields that directly match the incoming table.
- DMap all fields to the Individual object, adding a custom field for the email address.
83Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request? Choose 2
- AUse the Consent API to suppress processing and delete the Individual and related records from source data streams.
- BUse Data Explorer to locate and manually remove the Individual.
- CDelete the data from the incoming data stream and perform a full refresh.
- DAdd the Individual ID to a headerless file and use the delete from file functionality.
84What is Data Cloud's primary value to customers?
- ATo provide a unified view of a customer and their related data
- BTo create a single source of truth for all anonymous data
- CTo create personalized campaigns by listening, understanding, and acting on customer behavior
- DTo connect all systems with a golden record
85During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?
- AData Activation
- BIdentity Resolution
- CCalculated Insights
- DData Mapping
86A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers- AMaster Data Management
- BData Marketplace
- CUnified Profiles
- DData Harmonization
87Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
- ASeparate user credentials for data stream and activation target
- BDedicated S3 data sources in Data Cloud setup
- CDedicated S3 data sources in activation setup
- DMultiple S3 connectors in Data Cloud setup
88When performing segmentation or activation, which time zone is used to publish and refresh data?
- ATime zone of the user creating the activity
- BTime zone of the Data Cloud Admin user
- CTime zone set by the Salesforce Data Cloud org
- DTime zone specified on the activity at the time of creation
89Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers- ATo ingest and unify data from various sources to reconcile customer identity
- BTo eliminate the need for separate business intelligence and IT data management tools
- CTo create and orchestrate cross-channel marketing messages
- DTo use harmonized data to more accurately understand the customer and business impact
90What does it mean to build a trust-based, first-party data asset?
- ATo obtain competitive data from reliable sources through interviews, surveys, and polls
- BTo provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations
- CTo ensure opt-in consents are collected for all email marketing as required by law
- DTo provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
91What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
- ACities only containing 'San Jose' or 'san jose’
- BCities only containing 'San José’ or 'san josé'
- CCities only containing 'San Jose' or 'San Jose'
- DCities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’
92During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers- AData deletion requests are reprocessed at 30, 60, and 90 days.
- BData deletion requests are processed within 1 hour.
- CData deletion requests are submitted for Individual profiles.
- DData deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
93How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
- AUse a formula field to update the field name in an activation.
- BUpdate field names in the data model object.
- CUpdate attribute names in the data stream configuration.
- DSet preferred attribute names when configuring activation.
94A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability?
- ACreate a segment and copy it for each brand.
- BCreate, publish, and deploy a data kit.
- CCreate a reusable container block with common criteria.
- DCreate a nested segment.
95A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?
- AStreaming transforms
- BData model triggers
- CSales and Service bundle
- DData actions and Lightning web components
96A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?
- ASales Order > Individual > Unified Individual
- BUnified Individual > Unified Link Individual > Sales Order
- CUnified Individual > Individual > Sales Order
- DSales Order > Unified Individual
97Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.
How should the Data Cloud consultant configure this activation?- AInclude Fund Name and Fund Type by default for post processing in the target system.
- BChoose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
- CChoose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
- DInclude Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.
98A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers- ADuplicates have been removed from source system data streams.
- BIdentity resolution rules have been added to the ruleset to increase the number of matched profiles.
- CIdentity resolution rules have been removed to reduce the number of matched profiles.
- DNew data sources have been added to Data Cloud that largely overlap with the existing profiles.
99 A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?- AClone the data source object.
- BCreate a data kit from the data lake object and deploy it to the same Data Cloud org.
- CUse batch transforms to create a second data lake object.
- DCreate a junction object in Salesforce CRM and modify the ingestion strategy.
100A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers- AAll source profile data will be removed
- BDependencies on data model objects will be removed.
- CUnified customer data associated with this ruleset will be removed.
- DAll individual data will be removed.
101A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?
- AUse a streaming API call to delete the customer's information.
- BUse the Data Rights Subject Request tool to request deletion of the customer's information
- CUse Consent API to request deletion of the customer's information.
- DUse Profile Explorer to delete the customer data from Data Cloud.
102What does the Ignore Empty Value option do in identity resolution?
- AIgnores empty fields when running reconciliation rules
- BIgnores empty fields when running any custom match rules
- CIgnores empty fields when running the standard match rules
- DIgnores Individual object records with empty fields when running identity resolution rules
103Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?- ASet the default reconciliation rule to Last Updated.
- BInclude Contact Point Email object Is Active field as a match rule.
- CUse the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
- DEnsure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
104A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?- AIngest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
- BCreate Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation
- CCreate Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation
- DIngest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
105Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
- ASales Order
- BIndividual
- CTransaction
- DEngagement
106Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
- AMarketing Cloud Data extension Data Stream
- BMarketing Cloud Connect API
- CEmail Studio Starter Data Bundle
- DAutomation Studio and Profile file API
107Which information is provided in a .csv file when activating to Amazon S3?
- AThe metadata regarding the segment definition
- BThe manifest of origin sources within Data Cloud
- CAn audit log showing the user who activated the segment and when it was activated
- DThe activated data payload
108A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?- AData has not yes been ingested into the DMO.
- BThe new DMO is not of category Profile.
- CThe new DMO does not have a relationship to the individual DMO
- DSegmentation is only supported for the Individual and Unified Individual DMOs.
109A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?- AParty Identification on Patient ID
- BFuzzy First Name, Exact Last Name, and Email
- CEmail Address and Phone
- DExact Last Name and Email
110A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?- APlace an attribute for the "black" calculated insight to dynamically apply
- BPlace the attributes for product and product type as direct attributes.
- CPlace the attribute for product color in one container and the attribute for product type in another container.
- DPlace the attributes for product color and product type in a single container.
111Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.
Which filter operator on the Engagement Date field fits this use case?- ALast Number of Days
- BGreater than Last Number of
- CIs Between
- DNext Number of Days
112A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?- ACreate and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
- BCreate and run a new rulesfewer matching rules, compare the two rulesetsto review and verify the results, and then migrate to the new ruleset once approved.
- CModify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
- DModify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.
113 A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers- AThe activated profiles have a Unified Contact Point.
- BThe related engagement events occurred within the last 90 days.
- CThe correct path is selected for the related attributes.
- DThe activations are referencing segments that segment on profile data rather than engagement data.
114How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
- ACreates additional contact points
- BLeverages reconciliation rules
- CLeverages match rules
- DCreates additional rulesets
115A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?- ASet the insights aggregation time window to 1 hour.
- BConfigure the data to be ingested in hourly batches.
- CSet the journey entry schedule to run every hour.
- DSet the activation schedule to hourly.
116A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and identity resolution?- ACreate a custom DMO with only the additional fields and map it to the standard Individual DMO.
- BDuplicate the standard Individual DMO and add the additional fields.
- CCreate custom fields on the standard Individual DMO.
- DCreate a custom DMO from scratch that has all fields that are needed.
117The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?- ABatch data transform
- BStreaming data transform
- CCalculated insight
- DStreaming insight
118A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting.
Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?- ANeither team member; Data Cloud shows all schedules in GMT.
- BThe team member in the Pacific time zone.
- CBoth team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user
- DThe team member in the Eastern time zone.
119Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features can the consultant use to validate the data on a unified profile? (Choose three.)- AData Actions
- BData Explorer
- CQuery APL
- DIdentity Resolution
- EProfile Explorer
Informationen
- Beschreibung
- Quiz am Data Cloud Consultant, erstellt von jamal dt am 01/01/2025.
- Autor
- jamal dt
- Sprache
- English
- Aufrufe
- 47
- Bewertung
- Noch keine Bewertungen Bewerte dieses Quiz