Quiz
Chapter 7 - E-commerce
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Fragen in diesem Quiz (20)
1Select the key elements below that could make up a part of a business model?
- AVALUE Proposition
- BREVENUE Model
- CMARKET Opportunity
- DCOMPETITIVE Environment
- ECOMPETITIVE Advantage
- FMARKET Strategy
- GORGANIZATIONAL Development
- HMANAGEMENT Team
- IAll of the Above
2A method by which a company generates revenue to sustain itself.
- ABusiness Model
- BBusiness Plan
3A document that describes a firm's business model.
- ABusiness model
- BBusiness plan
4An e-commerce business model that aims to use and leverage the unique qualities of the Internet and the World Wide Web
- ARichtig
- BFalsch
5An electronic commerce in which both the sellers and the buyers are business organizations
- ABusiness-to-Employee (B2E)
- BBusiness-to-Consumer (B2C)
- CBusiness-to-Business (B2B)
- DConsumer-to-Consumer (C2C)
6Which are factors in a successful e-commerce value proposition
(choose all that apply)- APersonalization and customization of product offerings
- BReduction in product search costs
- CReduction of price discovery costs
- DFacilitation of transactions by managing product delivery
- EAll
7Choose the types of Revenue Models
- AAdvertising Revenue Model
- BSubscription Revenue Model (with or without a freemium strategy)
- CTransaction Fee Revenue Model
- DSales Revenue Model
- EAffiliate Revenue Model
- FAll
8[blank_start]Advertising[blank_end] revenue model - a company provides a forum for advertisements and receives fees from advertisers
- AAdvertising
9[blank_start]Subscription[blank_end] revenue modelt - a company offers its users content or services and charges a subscription fee for access to some or all of its offerings
- ASubscription
10[blank_start]Transaction fee[blank_end] revenue model - a company receives a fee for enabling or executing a transaction (E-bay or E-Trade)
- ATransaction fee
11[blank_start]Sales revenue[blank_end] model - a company derives revenue by selling goods, information or services
- ASales revenue
12[blank_start]Affiliate revenue[blank_end] model - a company steers business to an affiliate and receives a referral fee or percentage of the revenue from any resulting sales
- AAffiliate revenue
13Electronic commerce conducted in a wireless environment
- Ae-commerce
- BMarketspace
- Cm-commerce
- De-business
14Online word-of-mouth marketing.
- AYelp
- Bviral marketing
- CFacebook
- Dsell-side marketplace
15electronic marketplaces in which there are many sellers and many buyers, and entry is open to all; frequently owned and operated by a third party.
- APublic Exchange
- BViral Marketing
- CElectronic Mall
- DReverse Auction
16Organizations in which the product, the process, and the delivery agent are all physical.
- AClicks-and-mortar
- BBrinks-and-mortar
17Computer-based systems that allow customers to pay for goods and services electronically, rather than writing a check or using cash.
- Avirtual banks
- Bmobile commerce
- Ce-wallet
- DElectronic Payment Mechanism
18[blank_start]First-mover[blank_end] advantage - a competitive market advantage for a firm that results from being the first into a marketplace with a serviceable product or service
- AFirst-mover
19[blank_start]Complementary[blank_end] resources - resources and assets not directly involved in the production of the product but required for success such as marketing, management, financial assets, and reputation
- AComplementary
20[blank_start]Electronic retailing[blank_end] is the direct sale of products and services through storefront or [blank_start]electronic malls[blank_end], usually designed around an electronic catalog format and/or auction.
- AElectronic retailing
- Belectronic malls
Informationen
- Beschreibung
- AS - Level Business Administration Quiz am Chapter 7 - E-commerce, erstellt von Tamatha Hoyez am 28/07/2016.
- Autor
- Tamatha Hoyez
- Sprache
- English
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- 0
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