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Quiz 5
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Fragen in diesem Quiz (50)
1E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
- Abrokerage model
- Bmerchant model
- Cinfomediary model
- Dsubscription model
2A _____ is about the size of a credit card and contains an embedded microprocessor chip storing important financial and personal information.
- Amemory card
- Bpenalty card
- Csmart card
- Dzone card
3A popular application of the _________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.
- Aseller-side marketplace model
- Bbuyer-side marketplace model
- Cthird-party exchange market-place model
- Dtrader-side marketplace model
4A rising healthcare center approaches a media buyer to promote the center. This process is called media buying. Identify the type of market the center belongs to from the following.
- AHorizontal market
- BVertical market
- CSymmetric market
- DAsymmetric market
5A(n) _____ market concentrates on a specific function or business process and automates this function or process for different industries.
- Avertical
- Bhorizontal
- Csymmetrical
- Dasymmetrical
6A(n) _____ refers to exchange of money or scrip electronically.
- Aelectronic payment
- Bdemand draft exchange
- Cinvoice exchange
- Dvirtual payment
7A(n) _________ is the electronic version of a paper check that offers security, speed, and convenience for online transactions.
- Ae-cash
- Be-wallet
- Ce-check
- De-paper
8An e-wallet is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
- ARichtig
- BFalsch
9BuyStore Inc., an online retail store, sells all its products exclusively through its Web site, buystore.com, and is also available as an application on mobiles. BuyStore is an example of a _____.
- Athird-party broker
- Bphysical storefront
- Cbrick-and-mortar advertisement
- Dpure-play company
10Companies that provide click-and-brick e-commerce struggle to incorporate online interaction.
- ARichtig
- BFalsch
11E-business includes transactions that generate demand for goods and services.
- ARichtig
- BFalsch
12E-business is part of e-commerce.
- ARichtig
- BFalsch
13E-commerce activities that take place within an organization’s network are part of the _____ e-commerce model.
- Aagribusiness
- Bnonbusiness
- Cintrabusiness
- Dantibusiness
14E-commerce fulfills the product information activity using _____.
- Afaxes
- BWeb sites
- Cflyers
- Dphone calls
15E-commerce provides product acknowledgements through phone calls and faxes.
- ARichtig
- BFalsch
16E-training for government officials is categorized as a _____ application.
- Agovernment-to-government (G2G)
- Bgovernment-to-business (G2B)
- Cgovernment-to-citizen (G2C)
- Dgovernment-to-employee (G2E)
17Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of _________ e-commerce that have been around for many years.
- Aconsumer-to-consumer (C2C)
- Bconsumer-to-business (C2B)
- Cbusiness-to-business (B2B)
- Dbusiness-to-consumer (B2C)
18Government and nonbusiness organizations are refrained from using e-commerce applications.
- ARichtig
- BFalsch
19Identify a true statement about cookies.
- AA cookie is a list of sites that users bookmark on a browser for reference.
- BA cookie is a list of sites visited by a user in a day or last few days.
- CA cookie is the information a Web site stores on a user’s hard drive so it can be used for a later visit.
- DA cookie is a Web information that users save on the hard drive for later use.
20Identify a true statement about in-game mobile marketing.
- AThis strategy forces a gamer to share his/her location and display business ads relative to the location.
- BThis strategy uses mobile ads that appear within popular mobile games and can take several forms that appear between loading screens.
- CThis strategy uses mobile games where the characters in the game promote products for companies.
- DThis strategy forces a gamer to click on search engine ads in order to go to the next level of the game.
21Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers.
- ATrading partner agreement
- BThird-party exchange
- CE-procurement
- DPage title
22In a third-party exchange marketplace model, a(n) _________ concentrates on a specific industry or market.
- Avertical market
- Bhorizontal market
- Csymmetrical market
- Dasymmetrical market
23In a third-party exchange marketplace, the sale of medical products is an example of a(n) _____.
- Asymmetrical market
- Bvertical market
- Chorizontal market
- Dasymmetrical market
24In the context of trading partner agreements, identify an advantage of electronic business Extensible Markup Language (ebXML) over Hypertext Markup Language (HTML).
- AebXML contracts can be communicated manually.
- BebXML enables customers to submit hard copies of agreements to avoid fraudulence.
- CebXML allows you to select only the data requested in a search.
- DebXML supports intrinsic data type.
25Jack is a gamer, and every time he plays at a gaming center, he pays using a card that he recharges electronically every half a year. This type of electronic payment is done using which of the following?
- Ae-check
- Be-wallet
- Ce-cash
- De-paper
26Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.
- Abuyer-side marketplace
- Binfomediary
- Ce-procurement
- Dthird-party exchange
27One method of conducting voice-based e-commerce is using e-wallets.
- ARichtig
- BFalsch
28Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.
- Abusiness-to-business (B2B)
- Bconsumer-to-consumer (C2C)
- Cconsumer-to-business (C2B)
- Dbusiness-to-consumer (B2C)
29Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____.
- Ararely cut out the middleman in the link between suppliers and consumers
- Bdiscontinue business with unhappy customers
- Cfocus only on attracting new customers
- Ddo not have a physical location to help maintain current customers
30Service and support are more important in traditional commerce than in e-commerce.
- ARichtig
- BFalsch
31Short-range wireless communication technologies and 3G and 4G networks support mobile commerce (m-commerce) applications.
- ARichtig
- BFalsch
32The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.
- Amerchant model
- Badvertising model
- Cinfomediary model
- Dbrokerage model
33The _________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost) in each phase of the e-commerce process.
- Asocial engineering
- Bsearch engine optimization
- Cpacket switching
- Dvalue chain
34
The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.- ARichtig
- BFalsch
35
The fulfillment function of the business-to-consumer (B2C) e-commerce cycle is responsible for delivering products or services to customers.- ARichtig
- BFalsch
36The third-party exchange market-place model is controlled by sellers and buyers.
- ARichtig
- BFalsch
37Universities are an example of nonbusiness organizations that use e-commerce applications.
- ARichtig
- BFalsch
38When a person enters a URL in the address bar of a browser, it displays a page that asks the user to install a plug-in in order to view the Web site. This type of a display when a user enters a Web site is termed _________.
- Apop-up ad
- Bmeta tag
- Csplash screen
- Dad impression
39Which of the following is a supporting activity in a value chain?
- ATechnological development
- BOperations
- CMarketing and sales
- DLogistics
40Which of the following is an advantage of e-commerce?
- AGuaranteed privacy and security
- BHigh accessibility
- CUniversal acceptance of technology
- DImproving customer service
41Which of the following primary activities in a value chain involves moving and storing products, from the end of the production line to end users or distribution centers?
- AOutbound logistics
- BMarketing and sales
- COperations
- DService
42Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?
- ACost per thousand (CPM)
- BClick-through rate (CTR)
- CCost per click (CPC)
- DCost per impression rate (CPI)
43
_____ is a method for advertisers to pay for cost per view or cost per click.- AVirtual payment
- BSmart payment
- CMicropayment
- DE-payment
44_____ is a popular online payment system used on many online auction sites.
- APayPal
- BE-wallet
- CSmart card
- DBitcoin
45_____ is the first activity to be involved in a typical business-to-consumer (B2C) cycle.
- AInformation sharing
- BFulfillment
- CPayment
- DOrdering
46_____, in e-commerce, means all market participants can trade at the same price.
- APrice discrimination
- BPrice transparency
- CPrice skimming
- DPrice bundling
47_________ support m-commerce applications.
- APersonal area networks (PANs)
- BWireless wide area networks (WWANs)
- CHome area networks (HANs)
- DVirtual private networks (VANs)
48_________ relies on text-to-speech technologies.
- AVideo-based e-commerce
- BVoice-based e-commerce
- COnline-based e-commerce
- DMobile-based e-commerce
49_____ includes transactions that support revenue generation by generating demand for goods and services, offering sales support and customer service, facilitating communication between business partners, and similar activities.
- AE-collaboration
- BE-procurement
- CE-commerce
- DE-business
50In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user’s view.
- Apop-under ads
- Bdialog box ads
- Cpop-up ads
- Dbanner box ads
Informationen
- Beschreibung
- Quiz am Quiz 5, erstellt von Joshua Espinoza am 22/11/2016.
- Autor
- Joshua Espinoza
- Sprache
- English
- Aufrufe
- 4
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