Quiz
Chap 6
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Fragen in diesem Quiz (13)
1[blank_start]Consumer buying behavior[blank_end] is the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption
- AConsumer buying behavior
2[blank_start]Consumer Markets[blank_end] are made up of all the individuals and households that buy or acquire goods and services for personal consumption
- AConsumer Markets
3[blank_start]selective attention[blank_end] is the tendency for people to screen out most of the information to which they are exposed
- Aselective attention
4[blank_start]selective distortion[blank_end] is the tendency for people to interpret information in a way that will support what they already believe
- Aselective distortion
5[blank_start]selective retention[blank_end] is the tendency to remember good points made about a brand they favor and forget good points about competing brands
- Aselective retention
6[blank_start]need recognition[blank_end] in which consumer recognizes a problem or need triggered by:
-[blank_start]internal stimuli[blank_end] (hungry, craving)
-[blank_start]external stimuli[blank_end] (sees another eating)- Aneed recognition
- Binternal stimuli
- Cexternal stimuli
7Step 2: [blank_start]information search[blank_end] is the stage in which the consumer is motivated to search for more information
Sources of info:
-personal
-commercial
-public- Ainformation search
8Stage 3: [blank_start]evaluation of alternatives[blank_end] stage which consumer uses information to evaluate alternative brands in the choice set
- Aevaluation of alternatives
9Stage 4: [blank_start]purchase decision[blank_end] is buyers decision about which brand to purchase
-Preferences and even purchase intentions do not always result in an actual purchase- Apurchase decision
10Customer satisfaction is a function of [blank_start]consumer expectations[blank_end] and perceived product [blank_start]performance[blank_end]
- Aconsumer expectations
- Bperformance
11Stage 5: [blank_start]Postpurchase behavior[blank_end] is the stage in which consumers take further action after purchase, based on their satisfaction or dissatisfaction
-[blank_start]cognitive dissonance[blank_end] is buyer discomfort caused by postpurchase conflict- APostpurchase behavior
- Bcognitive dissonance
12[blank_start]Adoption process[blank_end] is the mental process an indivdual goes through from first learning about an innovation to final regular use
- AAdoption process
135 Stages in the process of adopting a new product:
1) [blank_start]Awareness[blank_end]
2) [blank_start]Interest[blank_end]
3) [blank_start]Evaluation[blank_end]
4) [blank_start]Trial[blank_end]
5) [blank_start]Adoption[blank_end]- AAwareness
- BInterest
- CEvaluation
- DTrial
- EAdoption
Informationen
- Beschreibung
- Business/Economics Quiz am Chap 6 , erstellt von Ali Massie am 08/12/2016.
- Autor
- Ali Massie
- Sprache
- English
- Aufrufe
- 1
- Schlagwörter
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