Quiz
Ohne Titel
Dieses Quiz enthält Fragetypen, die sich im gewohnten Player öffnen.
Fragen in diesem Quiz (12)
15 gaps of services:
Between [blank_start]consumer expectation[blank_end] and [blank_start]management perception[blank_end].
Between [blank_start]management perception[blank_end] and [blank_start]service quality specifications[blank_end]
Between [blank_start]service quality specifications[blank_end] and [blank_start]service delivery[blank_end]
Between [blank_start]service delivery[blank_end] and [blank_start]external communication[blank_end]
Between [blank_start]expected service[blank_end] and [blank_start]experienced service[blank_end]- Aconsumer expectation
- Bmanagement perception
- Cmanagement perception
- Dservice quality specifications
- Eservice quality specifications
- Fservice delivery
- Gservice delivery
- Hexternal communication
- Iexpected service
- Jexperienced service
2Servqual 5 factors ( service quality issues):
[blank_start]Reliability[blank_end]
[blank_start]Responsiveness[blank_end]
[blank_start]Empathy[blank_end]
[blank_start]Assurance[blank_end]
[blank_start]Tangibles[blank_end]- AReliability
- BResponsiveness
- CEmpathy
- DAssurance
- ETangibles
3Services are different from products because they are:
[blank_start]Intangible[blank_end]
[blank_start]Heterogenic[blank_end]
[blank_start]Perishable[blank_end]
[blank_start]Inseparable[blank_end]- AIntangible
- BHeterogenic
- CPerishable
- DInseparable
4Internal audit (FEPSOS)
[blank_start]Functions[blank_end]
[blank_start]Environment[blank_end]
[blank_start]Productivity[blank_end]
[blank_start]Systems[blank_end]
[blank_start]Organisation[blank_end]
[blank_start]Strategy[blank_end]- AFunctions
- BEnvironment
- CProductivity
- DSystems
- EOrganisation
- FStrategy
5Mission statement components
[blank_start]Strategic intent[blank_end]
[blank_start]Company values[blank_end]
[blank_start]Distinctive competencies[blank_end]
[blank_start]Competitive positioning[blank_end]
[blank_start]Market definition[blank_end]- AStrategic intent
- BCompany values
- CDistinctive competencies
- DCompetitive positioning
- EMarket definition
6Good objectives are
[blank_start]Specific[blank_end]
[blank_start]Measurable[blank_end]
[blank_start]Attainable[blank_end]
[blank_start]Relevant[blank_end]
[blank_start]Time-based[blank_end]- ASpecific
- BMeasurable
- CAttainable
- DRelevant
- ETime-based
7Portfolio analysis:
BCG matrix focuses on [blank_start]market share[blank_end] and [blank_start]market growth[blank_end]
GE business screen focuses on [blank_start]attractiveness of the industry[blank_end] and [blank_start]the position of the business[blank_end]
Shell directional policy matrix focuses on [blank_start]profitability[blank_end] and [blank_start]the firms competitive capabilities[blank_end]- Amarket share
- Bmarket growth
- Cattractiveness of the industry
- Dthe position of the business
- Eprofitability
- Fthe firms competitive capabilities
8Strategic tools for forecasting:
[blank_start]Delphi technique[blank_end]
[blank_start]Trend-impact analysis[blank_end]
[blank_start]Scenario building[blank_end]- ADelphi technique
- BTrend-impact analysis
- CScenario building
9Market strategies consists of:
[blank_start]market-scope[blank_end] strategy
[blank_start]market-geography[blank_end] strategy
[blank_start]Market-entry[blank_end] strategy
[blank_start]Market-commitment[blank_end]
[blank_start]Market-dilution strategy[blank_end]- Amarket-scope
- Bmarket-geography
- CMarket-entry
- DMarket-commitment
- EMarket-dilution strategy
10Factors affecting pricing decisions:
Internal:
[blank_start]Marketing objectives[blank_end]
[blank_start]Marketing mix[blank_end]
[blank_start]Costs[blank_end]
[blank_start]Organisation for pricing[blank_end]
External:
[blank_start]Elasticity[blank_end]
[blank_start]Competition[blank_end]
[blank_start]Environment[blank_end]- AMarketing objectives
- BMarketing mix
- CCosts
- DOrganisation for pricing
- EElasticity
- FCompetition
- GEnvironment
11Product development process
[blank_start]Idea generation[blank_end]
[blank_start]Idea scanning[blank_end]
[blank_start]Concept development and testing[blank_end]
[blank_start]Market strategy development[blank_end]
[blank_start]Business analysis[blank_end]
[blank_start]Product development[blank_end]
[blank_start]Market testing[blank_end]
[blank_start]Commercialisation[blank_end]- AIdea generation
- BIdea scanning
- CConcept development and testing
- DMarket strategy development
- EBusiness analysis
- FProduct development
- GMarket testing
- HCommercialisation
12Types of intermediaries
[blank_start]Wholesalers[blank_end]
[blank_start]Retailers[blank_end]
[blank_start]Distributors[blank_end]
[blank_start]Franchisees[blank_end]
[blank_start]Agents and brokers[blank_end]
[blank_start]The internet[blank_end]- AWholesalers
- BRetailers
- CDistributors
- DFranchisees
- EAgents and brokers
- FThe internet
Informationen
- Beschreibung
- Quiz am Ohne Titel, erstellt von Espen Johansen am 07/05/2017.
- Autor
- Espen Johansen
- Sprache
- English
- Aufrufe
- 0
- Bewertung
- Noch keine Bewertungen Bewerte dieses Quiz