Question 1

What are the Four types of consumer behaviors?

Accepted Answer

Variety Seeking , Complex , Dissonance Reducing , Habitual Buying

Answer

Habitual Buying, Need For Variety, Consumer Process, Complex

Answer

Comparative Seeking , Complex , Variety Seeking, Cognitive Dissonance

Answer

Cognitive Dissonance , Need For Variety, Consumer Process, Complex

Question 2

Choose the components of Hierarchy Effects Model, in order form,

Accepted Answer

Awareness, Knowledge , Liking, Preference, Conviction, Purchase

Answer

Knowledge, Liking, Awareness, Preference, Purchase, Conviction

Answer

Preference, Awareness, Knowledge , Liking, Conviction, Purchase

Answer

Knowledge , Liking, Conviction, Purchase, Preference, Awareness,

Question 3

What is market map ?

Accepted Answer

A market map illustrates the range of “positions” that a product can take in a market based on two dimensions that are important to customers.

Answer

A market map illustrates the range of “dimensions” that a product can take in a market based on four positions that are important to customers.

Answer

A market map illustrates the range of “positions” that a product can take in a market based on three positions that are important to the company

Answer

A market map illustrates the range of “dimensions” that a product can take in a market based on fourteen positions that are important to company

Question 4

How product strategy works

Accepted Answer

Market Penetration 
Product Development 
Market Development 
Diversification

Answer

Market Implementation 
Planning 
Outsourcing 
Income

Answer

Diversification
Outsourcing
Market Development 
Planning

Answer

Income
Diversification
Product Development 
Market Penetration

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