Quiz
MIP: Managing the Innovation Process
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1[blank_start]____[blank_end] activities can be structured by a formalized and prescribed set of activities.
- ADevelopment
2[blank_start]____[blank_end] activities are less structured and less predictable (“fuzzy”).
- AFEI
3[blank_start]____:[blank_end] A business or technology gap (that a company or individual realizes) between the current situation and an envisioned future in order to capture competitive advantage, respond to a threat, or solve a problem.
- AOpportunity
4[blank_start]____[blank_end]: The most embryonic form of a new product, process, or service. Often a high-level view of the solution envisioned for the problem identified by the opportunity.
- AIdea
5[blank_start]____[blank_end]: A bundle of elaborated ideas.
- AConcept
6What are means to develop a firm into greenfield markets?
- ABusiness Model Innovation
- BRed Ocean Strategy
- CBlue Ocean Strategy
7[blank_start]____[blank_end]: Comprehensive summary of multiple trends and their mutual interaction, allows for the emergence of several possible futures.
- AScenario
8Methods to monitor and evaluate external developments and trends?
- AExpert interviews
- BBootleggings
- CDelphi studies
- DEtnography
- EIncome-driven information
- FTrend reports
- GTrend workshops
- HScenario planning
- ICustomer innovation workshops
- JCoolhunting
9According to the lecture video (3.1), what are the first formal activities of the FEI, i.e. at the strategy phase?
- AIdea generation
- BConcept development
- CNone
10What are the parts of a Product Innovation Charter (PIC)?
- ABackground
- BBehaviour
- CFocus
- DGoals/Objectives
- EGuidelines
11Innovation is the result of ____?
- AA dedicated firm activity
- BA (frustrated) user
12[blank_start]____[blank_end]: The most embryonic form of a new product, process, or service.
- AIdea
13How to identify/generate ideas to capture opportunities?
- AInternal brainstorming and creativity sessions
- BIdea management (Database)
- CMarket research (Customer insights)
- DCo-creation
14Which are the Co-Creation methods to identify/generate ideas to capture opportunities?
- AJob.based thinking
- BMarket research
- CIdea contests
- DNetnography
- EObservations using emphatic design
- FLead user method
15A [blank_start]____[blank_end] concept is a verbal or prototype statement of what is going to be changed and how the customer stands to gain or lose.
- Aproduct
16What are concrete methods for concept development?
- ACreativity techniques
- BIdea management/Database
- CBusiness model innovation
- DRed ocean approach
- ELead user method and other forms of Co-creation
17What are the three kinds of criteria that customers intuitively apply to evaluate a solution?
- AMarket share
- BProductivity
- CTime required
- DCost income ratio
- EError margin
18How does a firm find out about customer's problems/latent needs?
- AMarketing
- BScenario analysis
- CMarket research
- DRed ocean strategy
- ERoutine market contacts
- FDirect inputs from technical marketing departments
19The process of an ODI (Outcome Driven Innovation).
- A1. Pick product/activity to study
- B2. Identify users and stakeholders
- C3. Gather set of problems (qualitative interviews)
- DEstablish hierarchy of needs
- EAll of the above
20Identify the goals of EMPHATIC DESIGN
- ADevelop concepts based on unarticulated customer needs
- BCreate opportunities for differentiation strategies
- CCo-creation with experts (lead users) who possess special needs and solution information
- DExploit users in extreme situations that can become partners for innovation
- EArchive breakthrough designs in potentially shorter product development cycles
- FClassification and positioning of products and brands
21What innovations were invented by lead users?
- AMountain bike
- BApple iPhone
- CPetroleum Processing
- DWindows Vista
- EOpen source software
- FScientific instruments
22An innovation is a [blank_start]____[blank_end] innovation when the developer expects to benefit by using it.
- Auser
23[blank_start]____[blank_end]: Observing users in online communities.
- Anetnography
24An innovation is a [blank_start]____[blank_end] innovation when the developer expects to benefit by selling it.
- Amanufacturer
25[blank_start]____[blank_end] brings in the idea of transparency, so that non-participants can easily see the collaborative process.
- AOpen
26[blank_start]____[blank_end] implies that it's not a one-time shot at obtaining input and then taking the rest of it in-house.
- AOngoing
27[blank_start]____[blank_end] means that there is feedback and iterations of activities between the participants and the company.
- AInteractive
28What are the goals of crowd sourcing of ideas?
- AImage change
- BMorale change
- CIdentification of experts (lead users) who possess special need and solution information
- DGenerate pool of new ideas/solutions and market insights also from non-conventional audiences
29Five rules to create a good co-creation platform:
- AContinue development
- BSelect the very best
- CWish and wonder
- DConnect creative minds
- EUse the gallery method
- FInspire participation
- GUse related stimuli
- HShare resullts
30[blank_start]____[blank_end]: Ability to take different point of views in consideration and to be aware of the core problems.
- ARedefinition
31[blank_start]____[blank_end]: Ability to activate knowledge and terms out of memory.
- AFluidity
32[blank_start]____[blank_end]: Ability to create a deep under-standing for problems and situations.
- APenetration
33[blank_start]____[blank_end]: Ability to adapt knowledge to new tasks and to enlarge and reorganize knowledge because of new insights.
- AFlexibility
34What are the right four stages of control leading to creativity?
- APreparation
- BElaboration
- CIllumination
- DVerification
- EPenetration
- FIncubation
35Four general rules of brainstorming? (Established with intention to reduce social inhibitions among group members).
- AGo for quantity
- BWelcome wild ideas
- CFree riding
- DCombine and improve ideas
- EWithhold criticism
- FProcrastinate
36[blank_start]____[blank_end] are like springboards for innovations.
- APlatforms
37Innovation and evolution thrive in [blank_start]____[blank_end] networks.
- Alarge
38Find the right within-individual component(s) of the influences on creativity. (Amabile)
- ASocial environment
- BTask motivation
- CCreativity-relevant processes
- DDomain-relevant skills
39Find the outside component(s) of the influences on creativity.
- ASocial environment
- BTask motivation
- CCreativity-relevant processes
- DDomain-relevant skills
40Find the right component(s) of knowledge of methods. (Amabile)
- AAnalytical components
- BNomological components
- CSynthetic components
- DOntological components
41Fins the right factor(s) that can stimulate creativity. (Amabile)
- AMechanisms for developing new ideas
- BSupervisors who encourage the development of new ideas
- CExcessive time pressure
- DAppropriate recognition for creative work
- EWork teams that are collaborative, diverse and idea-focused
- FNorms of harshly criticizing ideas
42Fins the right factor(s) that can block creativity.
- APolitical problems within the organization
- BNorms of actively sharing ideas across the organization
- CEmphasis on the status quo
- DSense of positive challenge in the work
- EConservative low-risk attitude among top management
- FNorms of harshly criticizing new ideas
43Find the right intuitive-associative creativity techniques.
- ATRIZ method
- BMKL-Metamind
- CBrainstorming
- DMindmapping
- EBrainwriting
44Find the right systematic-analytical creativity techniques.
- ATRIZ Method
- BMKL-Metamind
- CBionic Synectic
- DAnalyse of functions
- EMeta-Plan
- FMorphological box
45A(n) [blank_start]____[blank_end] is a model built to communicate and/or test a product or process concept or to act as an object to be replicated or learned from.
- Aprototype
46A(n) [blank_start]____[blank_end] is something new successfully adopted by its users (internal or external customers) or otherwise exploited by its originator.
- Ainnovation
47A(n) [blank_start]____[blank_end] is something “new” (to the market, to the firm, to the world).
- Ainvention
48The form of a product is embodied by [blank_start]____[blank_end] elements which comprise the parts, components, and sub-assemblies that ultimately implement each function.
- Aphysical
49[blank_start]____[blank_end] elements combine to form a function structure which dictates what the product does at an abstract level.
- AFunctional
50The product protocol....
- A...has the purpose the create commitment and alignment in the project team.
- B...makes the PIC more concrete.
51Find the right objectives of the first (1) step of "Systematic problem solving".
- AFocus on critical subproblems
- BUnderstanding
- CProblem decomposition
52What are the benefits of open innovation?
- ASupplement conventional practices of internal search
- BExternal actors, firm's periphery
- CProfit from external knowledge
53What are the menas to generate internal input?
- AMethods of systematic problem solving (TRIZ, QFD)
- BInterview Lead Users, search in user forums (Netnography)
- CCreativity teckniques
- DBenchmark related products (reverse engineering)
- EInternal crowdsourcing
- FConsult internal experts
54The concept fragments, as a result of the internal and external search activities, can be organized and synthesized by____?
- ACombination table
- BClassification tree
55The systematic problem solving is a(n) [blank_start]____[blank_end] process.
- Aiterative
56The relevant variables are unknown, which experiment should be used?
- AStructured Experiment
- BTrial-and-error Experiment
57What are the advantages of virtual prototyping?
- ALess accurate
- BLess informative
- CMore information
- DSometimes only possible
- EInexpensive
58What is the task of the Building Stage?
- ADevelopment of a first solution idea which the developer expects to be suitable
- BDevelopment of a thought experiment, simulation, or prototype
- CTest of the design under real or simulated conditions
- DAnalysis of results versus initial idea; evaluation of performance gap, search for errors
59TRIZ or TIPS is the acronym for[blank_start]____[blank_end]?
- ATheory of Inventive Problem Solving
60TRIZ is considered as a(n) [blank_start]____[blank_end] method of innovation.
- Aempirical
61How many General Solution Principles has TRIZ[blank_start]?[blank_end]
- A40
62The input for open innovation can come from?
- AInternal sources (e.g. marketing)
- BExternal sources (e.g. customers)
- CTechnical sources (e.g. startup companies)
63What is Openness in direct search?
- AExtend the scope (breadth and width) of search: Number of channels and depth per channel (suppliers, customers, academia, tech providers)
- B-
64Which methods can be used for internal selection of ideas and conceptions?
- AScoring models
- BGroup vote
- CManagerial opinion
- DRed ocean model
65These (5) criterias are often used for concept selection:
- Financial
- Customer Fit
- Market Attractiveness
- Technical Feasibility
- Strategic Fit- ARichtig
- BFalsch
66What are the objectives of concept testing with customers?
- AIdentify very poor concepts
- BFind genius thinking strategies
- CEstimate sales or adoption rate
- DDevelop the concept further
- EPortfolio health
67The main objective of Pretotyping is to answer questions about the product's appeal and usage: Would people be interested in it? Will they use it as expected? Will they continue to use it?
- ARichtig
- BFalsch
68The main objective of Prototyping is to answer questions related to building the product: Can we build it? Will it work as expected? How cheaply can we build it?
- ARichtig
- BFalsch
69Find the top mistakes in launch.
- AFailing to define target market
- BLaunching too soon
- CNot having a crisis plan
- DPoor quality product
- EOverestimating results
- FPoor or non-existent marketing strategy
- GNot planning early enough
- HNot delegating
- IA rigid, inflexible launch plan
- JInsufficient funding
70Technology diffusion gives insights for analyzing technology AND product related market conditions.
- ARichtig
- BFalsch
71A diffusion curve represents the cumulated adoption curve/number of users.
- ARichtig
- BFalsch
72According to recent definitions, which curve decreases at the end?
- ADiffusion
- BAdoption
73Diffusion is the description, explanation and forecast concerning the time period for a product or technology to spread within a market until a set demand frontier.
- ARichtig
- BFalsch
74The Bass model (1969) is a sales growth model that predicts future product class sales for a durable good, using historical product sales levels.
- ARichtig
- BFalsch
75What characteristics will drive diffusion?
- AInitial probability of trial
- BImitation or diffusion rate
76ATAR (number of potential customers) stands for:
- Aware
- Trial
- Available
- Repeat- ARichtig
- BFalsch
77What are the situational factors in the model of customer responses?
- AExperience
- BMarketing program
- CPersonality
- DSequence effects
- ESocial setting
- FDesign acumen
78Consumer acceptance goals:
- ACost
- BSatisfaction
- CUse
- DQuality
- ESales
- FTime to market
- GMarket share
- HPerformance
79What are the product level performance goals?
- ACost
- BSatisfaction
- CUse
- DQuality
- ESales
- FTime to market
- GMarket share
- HPerformance
80Financial performance goals:
- ACash-to-cash (time to break even)
- BMargins
- CIRR, ROI
81What are the tactical launch activities?
- AHigh quality in selling effort, advertising, service, technical support
- BLaunch timing
- CImportance of integration of logistics in planning
- DGood management of launch activities itself and support programs
82Ramp-up is becoming of larger relevance because of...
- AIncrease of innovation speed
- BRise of diversity of variants
- CShorter product life cycles
- DGrowing product complexity
83Which are the two most widely used outcome metrics/ KPI’s?
- APortfolio health
- BLife-cycle performance
- CProfitability
- DCustomer satisfaction
84Find the right Output and outcome related metrics.
- APercentages of revenues/profit from new products
- BFirm profitability
- CReturn on innovation investment
- DHuman resources focused on innovation
- ENumber of new products or services launched
85Find the right ones of Process related metrics.
- ACustomer satisfaction
- BProcess speed, time-to-market
- CFirm profitability
- DCurrent growth gap
- EInnovation portfolio balance
- FBreadth of idea-generation process
Informationen
- Beschreibung
- Business/Economics Quiz am MIP: Managing the Innovation Process, erstellt von Louise Ahnvik am 19/07/2018.
- Autor
- Louise Ahnvik
- Sprache
- English
- Aufrufe
- 4
- Schlagwörter
- Bewertung
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