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Quiz

Week 14: Positioning, Buying Behaviors and Product Development

Ade Sauer 20 Fragen 5,0 (1 Bewertung)

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Fragen in diesem Quiz (20)

  1. 1An approach that refers to how customers think about proposed or present brands in a market is known as?
    1. ADifferentiation
    2. BPositioning
    3. CPromotion
    4. DMarket evaluation
  2. 2Customer value is always tangible
    1. ARichtig
    2. BFalsch
  3. 3Consider this statement by Mountain Dew: For 16-24-year-old males, who embrace excitement, adventure, and fun, Mountain Dew of all carbonated soft drinks, delivers great taste that exhilarates like no other because Mountain Dew is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor.

    Which part of this statement indicates the product's benefits or key point of differentiation?
    1. A"great taste that exhilarates like no other"
    2. B"is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor"
    3. C"who embrace excitement, adventure, and fun"
    4. D"for 16-24-year-old males"
  4. 4Which of these is not part of the adoption process?
    1. AAwareness
    2. BInterest
    3. CTrial
    4. DGuess
  5. 5Which behavior describes a consumer purchase which has low involvement, is inexpensive, has little risk and requires little information?
    1. ALimited problem solving
    2. BExtensive problem solving
    3. CRoutinized response behavior
    4. DIntensive problem solving
  6. 6The logical component of the decision-making process while making a purchase is influenced by?
    1. APsychological needs
    2. BEconomic needs
    3. CSocial influences
    4. DTime pressure
  7. 7According to the video, when consumers screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs, this is known as?
    1. ASelective Exposure
    2. BSelective Retention
    3. CSelective Perception
    4. DSelective Belief
  8. 8Unlike organizational buyers, individual buyers tend to focus more on quality and exacting purchase specifications.
    1. ARichtig
    2. BFalsch
  9. 9In a buying center, the group of people whose expertise is needed when buying a product are known as?
    1. AGatekeepers
    2. BDeciders
    3. CInfluencers
    4. DBuyers
  10. 10John's Center, an non-profit organization working to conserve wildlife in Africa, needs to make a new purchase of feed for some of the animals in its care. It will use one of its existing suppliers to fill this standard order which happens once every month. This type of buying process is known as?
    1. ANew-Task Buying
    2. BModified Rebuy
    3. CStraight Rebuy
    4. DQuality Rebuy

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Beschreibung
Quiz am Week 14: Positioning, Buying Behaviors and Product Development, erstellt von Ade Sauer am 26/11/2020.
Sprache
English
Aufrufe
255
Bewertung
5,0 von 5 · 1 Bewertung
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