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Quiz

TXMD 1170 Chapter 2

abs5v 11 Fragen

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  1. 1[blank_start]Market Segmentation[blank_end] The [blank_start]separating[blank_end] of the [blank_start]total[blank_end] [blank_start]consumer[blank_end] [blank_start]market[blank_end] into [blank_start]smaller[blank_end] [blank_start]groups[blank_end] known as [blank_start]market[blank_end] [blank_start]segments[blank_end].
    1. AMarket Segmentation
    2. Bseparating
    3. Ctotal
    4. Dconsumer
    5. Emarket
    6. Fsmaller
    7. Ggroups
    8. Hmarket
    9. Isegments
  2. 2[blank_start]Demographics[blank_end] Studies that divide broad groups of consumers into smaller, more homogeneous target segments; the variables include population distribution, age, sex, family life cycle, race, religion, nationality, education, occupation, and income.
    1. ADemographics
    2. BGeographics
    3. CPsychographics
  3. 3[blank_start]Geographics[blank_end] Population studies that focus on where people live.
    1. AGeographics
    2. BDemographics
    3. CPsychographics
  4. 4[blank_start]Psychographics[blank_end] Studies that develop fuller, more personal portraits of potential customers, including personality, attitude, interest, personal opinions, and actual product benefits desired.
    1. APsychographics
    2. BDemographics
    3. CGeographics
  5. 5Define Disposable Income.
    1. AThe amount of money a person has left to spend or save after paying taxes. It is roughly equivalent to what an employee calls take-home pay and provides an approximation of the purchasing power of each consumer during any given year.
    2. BThe money that an individual or family has to spend or save after buying necessities such as food, clothing, shelter, and basic transportation.
    3. CDouble Income and No Kids
  6. 6Define Discretionary Income.
    1. AThe money that an individual or family has to spend or save after buying necessities such as food, clothing, shelter, and basic transportation.
    2. BThe amount of money a person has left to spend or save after paying taxes. It is roughly equivalent to what an employee calls take-home pay and provides an approximation of the purchasing power of each consumer during any given year.
    3. CDouble Income and No Kids.
  7. 7DINKS D[blank_start]ouble[blank_end] I[blank_start]ncome[blank_end] N[blank_start]o[blank_end] K[blank_start]ids[blank_end]
    1. Aouble
    2. Bncome
    3. Co
    4. Dids
  8. 8SWANKS S[blank_start]ingle[blank_end] W[blank_start]omen[blank_end] A[blank_start]nd[blank_end] N[blank_start]o[blank_end] K[blank_start]ids[blank_end]
    1. Aingle
    2. Bomen
    3. Cnd
    4. Do
    5. Eids
  9. 9What are the 4 major factors affecting fashion?
    1. [blank_start]Market segmentation[blank_end] by [blank_start]demographic[blank_end], [blank_start]geographic[blank_end], [blank_start]psychographic[blank_end], and [blank_start]behavior[blank_end].
    2. The degree of [blank_start]economic[blank_end] [blank_start]development[blank_end] and [blank_start]well being[blank_end] of a country or a society.
    3. The [blank_start]sociological[blank_end] [blank_start]characteristics[blank_end] of the [blank_start]class[blank_end] structure.
    4. The [blank_start]psychological[blank_end] [blank_start]attitudes[blank_end] of [blank_start]consumers[blank_end].
    1. AMarket segmentation
    2. Bdemographic
    3. Cgeographic
    4. Dpsychographic
    5. Ebehavior
    6. Feconomic
    7. Gdevelopment
    8. Hwell being
    9. Isociological
    10. Jcharacteristics
    11. Kclass
    12. Lpsychological
    13. Mattitudes
    14. Nconsumers
  10. 10What are the 5 basic psychological factors that motivate much of human behavior?
    1. [blank_start]Boredom[blank_end]
    2. [blank_start]Curiosity[blank_end]
    3. [blank_start]Reaction to Convention[blank_end] (rebellion or adherence)
    4. Need for [blank_start]self-assurance/confidence[blank_end]
    5. Desire for [blank_start]Companionship[blank_end] (the symbol of acceptance within a particular group)
    1. ABoredom
    2. BCuriosity
    3. CReaction to Convention
    4. Dself-assurance/confidence
    5. ECompanionship

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Beschreibung
1170 TXMD Quiz am TXMD 1170 Chapter 2, erstellt von abs5v am 26/10/2015.
Autor
abs5v
Sprache
English
Aufrufe
1
Schlagwörter
txmd1170
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