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Quiz

Ohne Titel

Emily H0687 5 Fragen Aktualisiert am 19 Feb 2016

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  1. 1What is PRSA's definition of public relations?
    1. AStrategic communication process that builds mutually beneficial relationships between organisations and their publics.
    2. BA leadership and management function that helps achieve organisational objectives, defines philosophy, and facilitates organisational change.
    3. CPublic relations is how you communicate with the world and how you make money.
    4. DIts about controlling the corporations image.
  2. 2Who was regarded as the ‘first practitioner of modern style public relations’ (Newsom, Turk & Kruckeberg 2007: 22)


    1. AKim Harrison
    2. BIvy Ledbetter lee
    3. CEdward Bernays
    4. DJudy Turk
  3. 3According to Doug Newsom, Judy Turk and Dean Kruckeberg (2007) the US public relations profession moved through five main stages, what is the third stage?

    1. A"planning and prevention, which was viewed as the maturing of the profession as it became part of a management role"
    2. B"press agentry and publicity, in which public relations was publicity dominated"
    3. C"reacting and responding to community interests and issues as the profession began to look at its
      performance and how it related to society "
    4. D"professionalisation of the profession, which widened the scope of public relations practice and in
      which international perspectives became important."
  4. 4"When a public has a relationship with your organisation, the public is called a _________, ’ (Guth & Marsh 2009: 7)."



    1. Aaudience
    2. Bstakeholder
    3. Ctarget
  5. 5What is Chia's definition of public relations?
    1. A"collaborates with diverse publics through dialogue and multi-way discussion, networking, and relationship monitoring and management"
    2. B"researches and evaluates its practice to understand how to engage majority and minority groups in organisations and society, and to explore mutual objectives, embrace new ideas and be prepared to take a step back when more negotiation is required"
    3. C"is creative and innovative, yet flexible in its practice, as it constantly adapts to changing needs and changing circumstances."
    4. DAll of above.

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Beschreibung
Quiz am Ohne Titel, erstellt von Emily H0687 am 03/11/2015.
Sprache
English
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4
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Erstellt am 3 Nov 2015 · aktualisiert am 19 Feb 2016
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