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Practice Exam Questions

J DP 15 Fragen 5,0 (1 Bewertung)

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Fragen in diesem Quiz (15)

  1. 1A market segment is best described as:
    1. AA. A group of similar people
    2. BB. A differing group of people with the same consumption habits
    3. CC. A mass market structured around particular products and services
    4. DD. A group with shared characteristics which has implications for marketing
  2. 2If a market segment is referred to as 'sophisticated lifestyle' the method of segmentation used is likely to be:
    1. AA. Psychographic
    2. BB. Benefits sought
    3. CC. Demographic
    4. DD. Behavioural
  3. 3Which of the following would generally be considered an attractive feature of a potential target
    1. AA. Low price sensitivity
    2. BB. Low segment growth rate
    3. CC. High customer bargaining power
    4. DD. Small segment size
    5. EE. None of the above
  4. 4A company targets a different market with a different product. To which form of repositioning strategy does this correspond?
    1. AA. Image repositioning
    2. BB. Product repositioning
    3. CC. Tangible repositioning
    4. DD. Intangible repositioning
  5. 5A company targets the same market with a different product. What form of repositioning strategy is this?
    1. AA. Image repositioning
    2. BB. Product repositioning
    3. CC. Tangible repositioning
    4. DD. Intangible repositioning
  6. 6Which of the following can be classified as a macro-environmental factor?
    1. AA. Competitors
    2. BB. Privacy law
    3. CC. A 70% growth in profits
    4. DD. Consumer needs
  7. 7Which is the correct strategic objective for a new product?
    1. AA. Build
    2. BB. Hold
    3. CC. Harvest
    4. DD. Divest
  8. 8Which strategic objective allows the product to be dropped?
    1. AA. Build
    2. BB. Hold
    3. CC. Harvest
    4. DD. Divest
  9. 9In marketing planning, which of the following steps comes first?
    1. AA. Marketing objectives
    2. BB. Marketing mix decisions
    3. CC. SWOT and audit
    4. DD. Measurements
  10. 10Intangible repositioning is:
    1. AA. A new product offered to a new segment of consumers
    2. BB. A new product offered to an existing segment of consumers
    3. CC. An existing product offered to a new segment of consumers
    4. DD. An existing product offered to an existing segment of consumers

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Beschreibung
Quiz am Practice Exam Questions, erstellt von J DP am 20/06/2016.
Autor
J DP
Sprache
English
Aufrufe
8
Bewertung
5,0 von 5 · 1 Bewertung
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