Pest

MATRIX PEST

• The PEST matrix allows us to perform an analysis of the market in which we are focusing on the part of external factors that may affect the business plan that is planned.
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• In this analysis, we will describe all the aspects that influence the supermarket industry and the companies that make it up The most influential factors that we can identify are associated with tariff payments, and tax rates since some of the products are not national It is evident that the economy is an important factor since, according to some studies, it shows that inflation increases and this intervenes in the purchasing power of consumers The advantage offered by Supermarket high is in the stability of low prices and the quality of the products since they will not vary due to economic factors and customers will prefer to buy in the store. Regarding the technology that is managed in the organization, it is designed to fulfill logistical purposes which will not involve costs

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