COM 230 Final Definitions

Beschreibung

Theories like: The Rhetoric, The Narrative Paradigm, Theories of Media Effects, Uses of Gratification Theory, Theories of Face, Muted Group Theory, Cultivation Theory, & Communication Accommodation Theory
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Zusammenfassung der Ressource

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Rhetoric the way speaking skills are used; persuasive speaking
Audience Analysis the process of evaluating an audience and it's background
Forensic Rhetoric speaking in courtrooms
Epideictic Rhetoric speeches with the goal of praising, honoring, blaming, or shaming
Deliberative Rhetoric political speaking
Syllogisms major & minor premise that forms a conclusion * 3 statements *
Enthymeme Audience can fill in the blanks * 2 Statements *
Paradigm Shift a significant change in the way people think about the world & it's meaning
Narrative Rationality the standards for judging which stories to believe and which to disregard
Fidelity the truthfulness or reliability of the story
Violence behavior causing physical harm to another person
Aggression internal motivation behind violence
Resonance occurs when a viewer's lived reality coincides with the reality in the media
Mainstreaming dominant reality from TV & actual reality
Positive Reinforcement rewarding the response
Negative Reinforcement punishment the response
Punishment when a behavior is strengthened by the removal of a negative stimuli
Disinhibition reduces normal inhibitions most people have against performing violent behavior
Observational Learning occurs when modeling actually teaches a new skill
Activity what the media consumer does
Activeness the audience's freedom & autonomy in the mass communication situation
Negative Face autonomous and unconstrained
Positive Face liked and admired
Face-Saving prevent the occurrence of events that may damage one's self image
Face-Restoration after the loss of face happens, like excuses
Tact Facework respecting one's autonomy and doesn't impose restrictions
Solidarity Facework (Belonging) refers to acceptance
Approbation Facework (Competence) minimizing blame and maximizes praise *positive aspects*
Perception the process of attending to & interpreting messages
Evaluation the process of judging a conversation
Convergence individuals adapt to each other's communication behavior
divergence accentuate differences between communicators
Overaccomodation used to describe a speaker who over-accomodates for differences between communicators
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