FIELD

FINANCE & FUNDRAISING

call time : phone banking, but mostly just for the candidate/campaign manager to log personal hours & reach personal finance goals (esp. prevalent in smaller elections)
one-on-one meetings
events (best if volunteer-organized)
emails/web-based
- BE SURE TO SET UP YOUR OWN WEBSITE WITH A DONATE LINK!
- Do not underestimate the power of small, online donations!
PACS, orgs

COMMUNICATIONS & DIGITAL

"earned" media
- press coverage by virtue of something the candidate has done/said -- you don't pay, they do it for you
- free, BUT you don't drive the narrative/create the story
"paid" media
- extremely effective but EXPENSIVE
- you NEED to hire professionals/consultants
DIGITAL BEST PRACTICES:
- always include a "direct ask"
- ask to talk if questions! encourage conversation b/n your candidate and the digital populace
- FOMO! get great photos and let social pressure do your campaigning for you!
- include links & stuff
- FOLLOW UP WITH EVERY SINGLE PERSON. DO NOT ALLOW ANY POSSIBLE RESOURCES TO SLIP THROUGH YOUR FINGERS!

	Created by Tori Carl over 8 years ago

Campaign Staff, Expanded - Emerge Alabama Activist Training