Introduction to Neuromarketing

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What is neuromarketing?

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Neuromarketing has been used by marketers since

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Neuromarketing is also often referred to as

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Why are companies using neuromarketing?

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Our choices are mainly determined by conscious thought processes rather than subconscious emotional urges.

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Which of these neuro-techniques measure brain responses directly?

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How do neurons communicate?

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Perception is the process by which we detect signal from the environment and convert them into neural signals

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Perception arises from a series of both "bottom-up" and top-down processes, such that features are processed independently but their integration and our subjective experience is influenced by prior expectations

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Psychophysics is the study of the relationship between physical characteristics of stimuli and our psychological experience with them

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The subliminal threshold is the minimum stimulation needed to reliably detect a stimulus 50% of the time

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When Henry first enters his swimming pool, the water feels uncomfortably cold. Five minutes later, the water feels comfortable to Henry. This is an example of

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Our perception of objects and events in the world are influenced by

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Which of these brain areas are involved in decision making

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The visual system finds it difficult to process high contrast stimuli

Quiz on Introduction to Neuromarketing, created by gemma.calvert on 10/15/2014.

Introduction to Neuromarketing

Introduction to Neuromarketing

What is neuromarketing?

Neuromarketing has been used by marketers since

Neuromarketing is also often referred to as

Why are companies using neuromarketing?

Our choices are mainly determined by conscious thought processes rather than subconscious emotional urges.

Which of these neuro-techniques measure brain responses directly?

How do neurons communicate?

Perception is the process by which we detect signal from the environment and convert them into neural signals

Perception arises from a series of both "bottom-up" and top-down processes, such that features are processed independently but their integration and our subjective experience is influenced by prior expectations

Psychophysics is the study of the relationship between physical characteristics of stimuli and our psychological experience with them

The subliminal threshold is the minimum stimulation needed to reliably detect a stimulus 50% of the time

When Henry first enters his swimming pool, the water feels uncomfortably cold. Five minutes later, the water feels comfortable to Henry. This is an example of

Our perception of objects and events in the world are influenced by

Which of these brain areas are involved in decision making

The visual system finds it difficult to process high contrast stimuli